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Demystifying SEO Writing

Content is king. But having content that accurately reflects your business, values, and services online is an achievable goal we want to strive for. With our expertise as a digital marketing agency, we figure out how your content can get into the right hands. Part of that strategy involves SEO – but what exactly does that buzzword mean?

What is SEO?

Simply, SEO is shorthand for “search engine optimization,” commonly used in digital marketing. But it stands for big ideas all about how to increase the visibility of your business online. The better the visibility your website has, the more traction your business gets – which translates directly to customers and money in your pocket.

After all, no one can use your business if they don’t know about it, right?

How does SEO work?

SEO works in combination with internet search engines like Google and Bing to pull up the most relevant results in a search. And you definitely want to be on that first page of results – especially considering that the second page of Google Results gets less than 6% of search traffic.

Our Kelowna SEO Marketing team uses a benchmark approach when developing a marketing strategy for getting your business where you want to go, which includes Google Keyword List & Rankings. That’s where we figure out how people are commonly finding you online and leveraging relevant website pages and articles to gain more visibility and boost website traffic.

What’s Included in SEO?

So much! Most people think that SEO is all about keywords and hashtags (which are both valuable components of SEO) but the internet has evolved to give us more tools to work for you. There are also paid marketing efforts, visibility, web traffic, visitor experience, webpage authority (trustworthiness), and a wide variety of SEO copywriting.

How Can I Best Leverage SEO?

Remember that SEO is all about trying to get your very specific and specialized content into the hands of people who want to read it. Understanding key performance indicators (KPI), using keyword research tools, hitting the right tone, including relevant and specific hyperlinks, and including compelling call-to-action pages can all be extraordinarily helpful ways of utilizing SEO. 

For more detail about some of these methods, check out this in-depth blog full of tips and writing samples: Your Guide to SEO Writing in 2022. However, keep in mind that working with an online marketing company can make this process simpler because you’ll have experts in your pocket who know how to do all of the above and more!

Want to know more about what ways to improve the writing content for your business? Check out our article: The Essential Copywriting Guide for Business Owners.

Twin Creek Media is Kelowna’s marketing department, available to help you build your brand, pump up your social media channels, or refresh your website. Contact us today to discuss the growth of your company!