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Making a Marketing Roadmap for Your Business

Not all those who wander are lost, but that doesn’t mean a little map wouldn’t hurt. Especially when it comes to improving your business’ image. While we’re big fans of getting into the nitty gritty of marketing funnels, search engine optimization, and website development, we know that we can’t plan where we’re going without knowing where we are. And we’re just the small fish to help you into that big pond.

To get started, we’ve developed three key questions to develop a marketing strategy.


Where Are You Now?

Anyone who has ever been lost in a forest or a particularly crowded theme park will know the importance of knowing where you are in order to find the exit. But knowing where your business is online isn’t always as easy as it may seem. Our digital media agency can help see how your website is currently performing – what audiences you’re reaching, where you’re ranking on Google search results, and how happy your customers are with your website – and we can tell you plainly. The good, the bad, and the ugly. 


Where Do You Want to Be?

This is one of our favourite parts of working with customers – because we get to learn about what drives you and your business. What will success look like for you? Together we can talk about goal setting, budgets, and brand strategy. This will help create SMART marketing goals (Specific, Measurable, Achievable, Relevant, and Time-Bound) that give us better direction to take, accountability, and targets to hit.

Not only that, but it’s a super helpful exercise for your whole team (whether you’re a team of one or many) to get on the same page about what the business is trying to do.


How Do We Get There?

Now you know where you are and where you want to get. While we’re here to get you to your destination, it’s all about the journey. We’re talking people, budgets, tactics, and messages – all tools in our belt designed to get you results. Depending on where you are and where you want to go, we can help with website optimization, campaign ads, case studies, and much more!

What’s even better about this roadmap is that because our marketing company works with SMART goals, all our plans are ready for action right away! No waiting for the second shoe to drop, once our roadmap with you is designed, it’s off to the races.

Want to know more about what goes into successful digital marketing services? Check out our Tik-Tok & YouTube-inspired article: 7 Traits of a Successful Digital Marketing Campaign.

Twin Creek Media is Kelowna’s marketing department, available to help you build your brand, pump up your social media channels, or refresh your website. Contact us today to discuss the growth of your company!