Why Your Business Needs a Marketing Agency: A Business Case
Marketing is an important aspect of doing business, especially in today’s fast-paced technology-driven world, where you might only have eight seconds to catch a potential customer’s attention. However, for small businesses, building your own in-house marketing team that can manage productive and effective marketing strategies can be overwhelming, time-consuming, and expensive.
That’s where hiring a marketing agency can help! With the right mix of talents and expertise under one roof, these marketing teams can easily help advertise your business for you, helping your bottom line.
Ready-to-Go Expertise
Instead of spending time and money advertising for, interviewing, hiring, training, and retaining a marketing employee (of whom it could take five to eight months to be fully invested and productive), a marketing agency can start immediately, with all the knowledge and expertise of being a marketing professional behind them and their team. That allows you to save on the costs of hiring and training while avoiding the risks and learning curves that come along with hiring new employees.
With this expertise, advertising agencies can boost your overall brand impression and increase your return on investment (ROI). At Twin Creek Media, we were able to help our clients achieve some pretty great numbers!
We helped FH&P Lawyers average 1M/month brand impressions, Scouts Canada “sell out” of registrations in Camp Woods, and bring in Kelowna Downtown Marina a 30x online revenue ROI. All this attention on your business gives you more time to focus on your business needs and let us handle advertising to your customers.
Take Advantage of Analytics & Strategies
Our marketing experts have their finger on the pulse, keeping track of what’s on trend and popular both in the advertising world and in the general world of social media. This history of knowledge of trends allows our experts to keep a fresh perspective on what marketing strategies work in which scenarios and what will be the most effective for your business.
Whether it’s content creation, pay-per-click advertising, SEO, or any of the other tools in our belt, marketing agencies are highly skilled at helping expand your business by scaling our marketing efforts and producing more traffic to your business. Digital marketing firms are particularly adept at handling online advertising, helping companies like Snoreh MD get to a #1 rank on Google in 60 days or Space Centre Storage reach a top ten Google position.
Boosting Online Brand Presence
Your website is one of the biggest aspects of online advertising, especially since 84% of customers will abandon a purchase on an unsecure website and nearly 57% of users say they won’t recommend a business with a poorly designed website (not to mention ensuring your website is mobile-compatible since 78% of local mobile searches end with a purchase). Having a dedicated marketing services team working on a consistent brand voice and identity follows through to your website and any social media marketing you may use.
Transforming your digital presence into an aesthetically and thematically coherent site that’s pleasant for customers to use helps build trustworthiness. Working things like SEO into the copy of your website also works to increase your accessibility by customers, where companies like Metal Structure Concepts and Kimco saw a 300% - 500% increase in website visitors, and Fresh Air saw a 3x increase in social media followers.
It's clear that hiring an advertising and marketing agency is the way to go for building your small business. While no two marketing agencies are the same, we at Twin Creek Media volunteer exclusivity for our customers – meaning that we won’t serve two businesses in the same industry. This means we will always have your best interests at heart.
Interested in learning more about what it would be like to work with us? Check out our recent interview with Steve Ivanitz, Owner of Metal Structure Concepts, who has worked with us for over a decade!
Twin Creek Media is Kelowna’s marketing department, available to help you build your brand, pump up your social media channels, or refresh your website. Contact us today to discuss the growth of your company!