Consumers today are bombarded with millions of marketing messages every day. Outbound Kelowna marketing like interruptive ads, direct mail, cold-calling, just doesn't work anymore. The reason? It's simple. Now there are all sorts of ways to block out messages you are trying to get through, and the people are more in control of what information they receive. So yeah, the whole outbound Kelowna marketing…
Read MoreDigital Marketing is a bit like a clown playing 12 different musical instruments... ... when in sync the music is going to sound wonderful and the crowd will cheer. But get it wrong.... ouch. As a Kelowna marketing agency, we can understand the confusion out there. Despite the fact that online marketing has been around for more than 15 years now, it's pretty hard to find proper answers to those questions. …
Read MoreMarketing is a bit of a BHAG - a Big Hairy Audacious Giant. In the fast moving digital marketing world, you can't improve what you're not measuring. Our Kelowna marketing agency is a data-driven team of creative geeks, so we love numbers and stats. Here's a few charts that tell an interesting picture of the future of marketing and advertising: In 2016, companies increased budgets for email marketing,…
Read MoreThe business problems are common enough: sales have dropped off the phone doesn't ring enough your website looks like it was made in the '80s (and is held up with duct tape and an entire can of hairspray) your marketing needs a shot of adrenaline you have a sneaky suspicion your business isn't being found on Google competition has upped their game and you're losing out The potential solution is common…
Read MoreThe internet is a funny thing. It's turned people singing in their underwear (Miley Cyrus) into world wide sensations. On a more serious note, it's allowed local "mom & pop" businesses to go global as well½ which comes back like a boomerang and adds up to hometown gains. New fans, new customers, new sales. Kelowna web design & marketing agency explains their new findings on how local companies can…
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