Three Keys to SEO: Keywords, Google Bots, and Moderation
Kelowna Search Engine Optimization Through Keyword-Rich Web Pages Website copywriting plays a big part of your website. Not only does the text have to convey information clearly and effectively, you also have to write it so that different search engine bots can understand what your web page is about. These web bots will pick up certain keywords in your web copy, which allows for search engines to rank…
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Does Google Like Your Company?
An Introduction to Search Engine Optimization in 2014 Why you should care Like it or not, Google is an 800lb gorilla holding the keys to the entrance gate to your website. Over half of all web traffic comes from natural searches. Ranking for the words people use to search for your company's products and services is extremely important. When you rank high in the search results, your site gets more people…
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Effective Halloween-Themed Social Media Campaigns
Halloween is not far off, and there are many marketers searching for ways to promote their brand for this particular holiday.
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Social Media Marketing Cheatsheet
James Shaw, Creative Director/Partner My Father-in-law (age 68) asks me (age 37) about MyFace, and Lin-kin-din every once in a while. After all, his business (a Kelowna garden centre) is extremely active on social media networks. He may get the name of Facebook mixed up with MySpace, but the man knows his own business - he could identify 100's of plants and flowers blindfolded. Maybe I should start…
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Kelowna SEO: Search Engine Optimization Revealed
by James Shaw, CEO/Creative Director We're pulling back the curtains today to show how our Kelowna SEO company gets results. SEO stands for Search Engine Optimization and is part of a larger topic called Search Engine Marketing (SEM) which the art and science of promoting a website on the internet through organic (unpaid) efforts, which is SEO, and paid efforts, like Pay Per Click (PPC) campaigns. …
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