A Simple Approach to Prioritizing Your Mobile Optimization Efforts
We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. And only 14% said they were satisfied with the way their brands are accessing and leveraging mobile. So... what gives?
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The Biggest SEO Shakeups of All Time
I sometimes imagine Google's search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded and resides in a secret, subterranean bunker beneath Google's Mountain View headquarters. As millions upon millions of search queries come in, Google employees feverishly shovel more and more coal into the firebox, and the engine roars and crank out results.
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Creative Instagram Marketing: 5 Examples to Learn From
It takes a gentle touch to run a corporate social media account. You want to connect with your subscriber base, but you still need to have a cohesive marketing campaign. The best campaigns use vibrant images and strong themes to communicate their company message. These creative Instagram accounts show that if you do it right, the results can be truly inspiring.
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7 Types of Emails You Should Definitely Be Sending to Your Subscriber List
Photo by John Schnobrich on Unsplash Email marketing is not a new concept. However, it has proven to be one of the most tried and true practices. As the saying goes, "if it ain't broke, don't fix it." Email marketing is still one of the top marketing strategies for targeting, converting, and tracking customers. Though it may seem simple, sending the right kinds of emails to your subscribers is a more…
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eCommerce Marketing Tactics
With the costs and hassle a store-owner can have with physical location, eCommerce can be an attractive alternative. But once you have your eCommerce store up, how do you get customers? With heavy competition all over the internet, it's up to you to employ the myriad of tactics to gain attention and sales! Or, you can hire a local Kelowna marketing agency to focus on the web while you work on your…
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