'Newsjacking' - How to Share the Limelight
Your business could be a part of water cooler talk for weeks after your product/service or event makes headlines. While some marketing trends come and go and evolve over time, there's one that doesn't: publicity. That's right, good, old-fashioned media coverage--a feature in the local daily's business section or a two-minute story on the TV station's nightly news. Kelowna marketing agency Twin Creek…
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