When marketing is everybody's job, it's nobody's job.

It's a common story with professional service companies. Capstone was busy doing what they do best—manage investment funds and communicate with clients. Marketing isn't really anyone's job. It's sort of everybody's job and nobody's job. Sound familiar? The problem is that as Capstone grew, the brand materials no longer reflected who they really were. Instead of making a great first impression with potential clients and establishing trust, the hard-to-use website, and jumbled brochures were a red flag. Videos were decent, but unfortunately no one could find them. Advertising channels were dusty or simply not used. But there's so much potential with a such a rock-solid company. Capstone just needed more hands and feet to help. Twin Creek's team added a "plug n' play" marketing department and got to work.