clients & results

Fresh Air

01 —
BACKGROUND

Kelowna’s Bike, Run, Ski & Board Store

Since the 1980s, Fresh Air has been a leading source of outdoor sports equipment in the Kelowna area. With 2 locations, strong community involvement, and a raving customer base, the company is a big supporter of wide smiles and living the Okanagan lifestyle.

02 —
PROJECT STORY

Bikes & Bots. Skis & Shopping Carts.

In the 80s, well before the internet, running a retail business was comparatively straightforward. But progress marches on and marketing has evolved beyond newspapers, TV, and radio. Now marketing encompasses knowledge of secret Google algorithms, eCommerce shopping carts, and Facebook’s finicky rules.

Fresh Air’s team is full of outdoor sports equipment and apparel experts. They recognized they needed the same level of expertise in the area of marketing & advertising. From strategy to technical website work, to creative video production, the Twin Creek team adds a whole “marketing department” to the mix. Together, we’ve been able to help build the company year after year.

Ryan Olar Owner, Fresh Air Kelowna

Services Provided

 

Strategy
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan
Design
  • Marketing Videos
  • Social Media Setup
  • eCommerce Websites
Advertising
  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Online Advertising
  • Email Promos & Newsletters
  • Media Release Distribution
  • Okanagan Online Advertising Networks
  • Performance Reporting
  • Video Blog
03 —
RESULTS

100,000s
YouTube Videos Views

TV is so 1990. Streaming video services like Netflix, Amazon Prime, and Youtube are taking over. The cool part for local retailers is that video is getting more cost-effective to use for advertising. Fresh Air has had 100,000s (of locals) watch their videos on Youtube and Facebook. 

52%
More Website Visitors

For retail companies with physical stores, online marketing has multiple advantages. Advertising increases foot traffic in the store as well as web traffic. Even better, we can turn the website into an additional Fresh Air employee - one that educates, books appointments, and sells products.

5x
Increase in eCommerce Sales

While still firmly anchored in Kelowna, Fresh Air’s sales across Canada have grown through strategic management of their eCommerce website and targeted advertising. Optimizing the website for an amazing shopping experience is an ongoing focus.

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