client success story
Edmonton metal fabrication shop reaches 5x new potential clients across Alberta and BC, becoming a trusted supplier for parts and assemblies.
40 Years of Expert Craftsmanship
Family-owned and operated since 1982, GC Custom Metal Fabrication is an Edmonton-based full-service metal fabrication partner serving clients across Canada, the United States, and Europe.
From their 32,000-square-foot facility, a team of over 35 professionals — including Red Seal journeypersons, machinists, and painters — handles every stage in-house: prototyping, water jet and laser cutting, CNC machining, welding, powder coating, and assembly.
With 24 major work centres and four decades of industry expertise, GC delivers ISO-standard quality, reliable timelines, and the kind of transparent, collaborative relationships that turn one-time projects into lasting partnerships.
Challenge: classic successful business growth plateau... over-reliance on referrals, brand misalignment, inconsistent sales leads, and largely unknown outside Edmonton.
Solution: plug in a functional marketing department to support company growth through a proven Map, Make, Move process designed for results.
For the past year, Twin Creek has helped us organize our marketing and advertising. They are a great team and have raised our profile across Alberta and beyond. Darren Schmidt, CEO, GC Custom Metal Fabrication
Results
1.1M+
Eyeballs on GC's Ads
GC (like so many mid-sized companies) is a local success story. Breaking out of Edmonton took intention, but getting in front of new potential customers is the first step to growth.
5x
More Website Visitors
GC Custom Metal was started pre-Internet in the 1980s. There was never an official effort to take control of their online presence until now. Once brand awareness increased, website visitors exploded 5x.
Stop!
Advertising Campaigns Paused
The great thing about controlling your own marketing funnel is the ability to take your foot on/off the gas pedal. How fast do you want to grow? Our team keeps pace with you.
Services provided
map
- Baseline Website Performance
- Competitive Analysis
- SEO Audit & Google Rankings
- Goal Setting
- Annual Marketing Budget & Projections
- Customer Personas
- Advertising Strategy
- Asset Planning
- Key Messaging
- Monthly Marketing Campaign Development
- Advertising Templates
- Action Plan
make
- Website Refresh
- Marketing Videos
- Brochures
- Case Study Writing
- Sales Materials & Templates
- Social Media Account Optimization
- Online Directory Listings
move
- Marketing Management
- Online Reputation Management
- Pillar Content Creation - articles, videos, graphics
- Website Maintenance
- Search Engine Optimization
- Generative Engine Optimization & AI Search
- Google Search Ads
- Social Media Management
- Email Marketing
- Performance Reporting
