client success story
Global marketing campaign reaches heli-skiing lovers around the world, boosting guest bookings by $$$ Millions.
The Escape of a Lifetime.
Northern Escape Heli-Skiing was founded in 2004 by a group of four friends with a dream to develop the ultimate helicopter skiing adventure. Based in Northern British Columbia, the company hosts guests from all over the world.
Named World’s Best Heli-Ski Operator for the past 3 consecutive years by the World Ski Awards, their premium ski experience, three boutique lodges, snowcat skiing backup, and epic deep powder combine to create a breath-taking adventure.
We’ve now been working with Twin Creek for 6 months and I can honestly say I couldn’t be happier with the work they are doing! John Forrest, President, Northern Escape Heli-Skiing
Results
400%
More Website Visitors
Heli-Skiing operations are quite unlike high-profile ski resorts. They are remote, almost secret destinations. Knowing that the website is in the role of a travel agent, we redesigned it and then drove 10,000s of skiers and boarders to check out the adventures offered.
50+
Countries Reached
International marketing campaigns take strategy, skill, and the ability to measure results. In luxury tourism, it's very easy to waste dollars on dreamers, so our team took a data-driven approach to reach serious heli-skiers around the world.
19x
Marketing ROI
Clear targets. Exciting messaging. Precise advertising. When it all comes together, the results speak for themselves. Counting only new guests, the new marketing efforts generated $19 for every $1 invested.
Project story
Deep Powder. Deep Thinking.
John at North Escape Heliskiing is a business owner and expert ski guide.
He's not the chef. He's not the masseuse.
He shouldn't be the marketer either. Despite having a seasonal operations team of nearly 30 people, nobody owned the marketing role. He found himself wrangling multiple marketing contractors (herding cats) and doing way too much himself.
In a nutshell, John needed a capable marketing team to support his multi-million dollar heliski operation. The company had a strong reputation and rave reviews but struggled to identify how to optimize marketing and advertising. Was the website performing? Which advertising channel was making money? Which ones were wasting money? Time for some deep thinking.
A solid marketing roadmap laid the foundation for a great new season. Our team dug into the numbers, and put together a new strategy based on data, not guesses.
The new website was designed like an interactive travel brochure... get skiers and snowboarders stoked about coming to Northern Escape. Full of photos and videos, and answering the questions that guests wanted to know, the website was more experiential and vibrant. It was also a great booking agent!
A full-scale advertising campaign was then designed and managed by us at Twin Creek Media. We reached heli-skiers & heli-boarders from all over the world (no, we're not telling exactly where!). Brand awareness exploded, the website "travel agent" was up late every night, and guests booked their dream winter adventure.
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Services provided
strategy
- Baseline Website Performance
- Competitive Analysis
- SEO Audit & Google Rankings
- Goal Setting
- Annual Marketing Budget & Projections
- Customer Personas
- Advertising Strategy
- Asset Planning
- Key Messaging
- Monthly Marketing Campaign Development
- Advertising Templates
- Action Plan
design
- Website Design
- Marketing Videos & Commercials
- Photography
- Social Media Account Setup & Optimization
advertising
- Marketing Management
- Online Reputation Management
- Pillar Content Creation - articles, videos, graphics
- Website Maintenance
- Search Engine Optimization
- PR & Media Releases
- Google Ads - PPC & Display
- Social Media Management
- Email Marketing
- Performance Reporting
