client success story
New marketing funnel generates 26 new projects worth $100,000s and cranks up growth for a local landscaping company.
When you get it right, everything flows.
Synergy Landscape Design is a premier landscape design company located in Kelowna, BC, building and maintaining some of the largest and most complex residential properties in the Okanagan area. Their portfolio shows the high level of expertise with planning, design, and construction of exterior landscape features such as retaining walls, brick patios, decks, arbors, fences, water features, irrigation systems, planting beds, turf areas and plant material.
You Rock! We are over the moon happy with all that you have done for us! I would recommend you and I will! Jeannine, Office Manager, Synergy Landscape Design
Results
9
New advertising channels
We call the top of the marketing funnel "Brand Awareness" because growth starts with more people knowing you exist. Our well-rounded campaign exposed 100,000s (of relevant!) people to Synergy's services.
117%
More website visitors
Increased brand awareness resulted in over 2x more web visitors. Web forms, phone calls, and emails all spiked, leading to new sales opportunities. With more projects to choose from, Synergy had the luxury of choosing the best fit.
9.4x
ROI
Measuring marketing funnel performance is how you know everything is working. In the first year, 26 new projects were generated from the advertising campaign—a textbook success story.
Project story
Shovels, wheelbarrows, and marketing funnels
Synergy had a good foundation to build upon. If they could attract new customers at the same pace as attracting new team members, they could grow the business substantially. Twin Creek's team helped with both.
Starting with a comprehensive Marketing Roadmap, we planned out the next 12 months of activities, then redesigned a number of core brand assets - web, photo, video, print materials. With the groundwork laid, they were ready for sales. Targeting their ideal customers in the area, the new opportunities soon started coming in. Twin Creek measured all the campaign results and optimized activities for maximum performance. The annual revenue goal was smashed and sights are now on higher targets. We look forward to help Synergy for many years to come as their growth partner!
Services provided
strategy
- Baseline Website Performance
- Competitive Analysis
- Google Keyword List & Rankings
- Goal Setting
- Annual Marketing Budget & Projections
- Brand Strategy
- Monthly Marketing Campaign Development
- Value Proposition & Messaging
- Sample Ads & Templates
- Action Plan
design
- Website Design
- Print Materials
- Employee Training Materials
- Marketing Videos
- Photography
- Social Media Setup
- Local Directory Building
advertising
- Search Engine Optimization (SEO)
- Social Media Management
- Blog Publication
- Direct Mail
- Pillar Content Creation
- Google Ads
- Recruitment Campaign
- Website Maintenance
- Performance Reporting
Working with Twin Creek was really good. From our first meeting, they had a game plan for our awesome new website, and for creating a custom marketing plan for our company. Quality product with quality service. Max Hoogveld, Owner, Synergy Landscape Design
