client success story
Multi-generational family businesses often need a little help telling their story. Inevitably, growth follows.
Home-grown Success
The Greenery is a family owned and operated garden centre in Kelowna, BC. For over 35 years they have grown one of the largest selections of garden plants in the province. This retail business is also respected source of gardening information.
We were voted in the top five in BC for a small business award, and that's directly related to what Twin Creek Media has done for us. Kirsten Segler, The Greenery Garden Centre
Results
10,000+
Facebook fans
10,000 Facebook fans may not seem like a lot in the age of mega brands and influencers, but for a single retailer in a normal city of 150,000 people, it's solid! It’s become one of The Greenery’s most powerful communications channels.
5000%
Email List Growth
Email marketing is a very powerful and very cost-effective communications channel. Subscribers love the timely, local, and relevant plant and gardening information. The weekly newsletter has also been known to trigger product sell-out situations.
23x
Gift certificate ROI
Online gift certificates are a convenient way for shoppers to buy without coming to the store in-person. For retailers, It’s nearly like a license to print money… no kidding. Most of the process is automated. It’s a great additional revenue stream.
Project story
Building a Community of Happy Gardeners
Dating back to the early 2000s, Twin Creek’s team has been the garden centre’s go-to partner for all things “computer”. From website management to inventory apps, and online gift certificate sales, our team handles the technical side of marketing and communications. Over the years, social media, email and traditional advertising roles have blossomed, as we encouraged people to “shop local”. The business is a true home-grown success, and we’ve been inspired by working alongside them.
Services provided
strategy
- Competitive Analysis
- Google Keyword List & Rankings
- Goal Setting
- Annual Marketing Budget & Projections
- Measurement Strategy
- Monthly Marketing Campaign Development
- Value Proposition & Messaging
- Sample Ads & Templates
- Action Plan
design
- Magazine Ads
- Photography
- Marketing Videos
- Social Media Setup
- Website Design
- Case Studies
advertising
- Search Engine Optimization (SEO)
- Social Media (Facebook, Twitter, YouTube, LinkedIn)
- Blog Publication
- Media Release Distribution
- Pillar Content Creation
- Okanagan Online Advertising Networks
- Employee Recruitment Campaign
- Performance Reporting
