The Greenery is a family owned and operated garden centre in Kelowna, BC. For over 35 years they have grown one of the largest selections of garden plants in the province. This retail business is also respected source of gardening information.
Dating back to the early 2000s, Twin Creek’s team has been the garden centre’s go-to partner for all things “computer”. From website management to inventory apps, and online gift certificate sales, our team handles the technical side of marketing and communications. Over the years, social media, email and traditional advertising roles have blossomed, as we encouraged people to “shop local”. The business is a true home-grown success, and we’ve been inspired by working alongside them.
7,000 Facebook fans may not seem like a lot, but for a single retailer in a city of 150,000, it represents a core community of customers, supporters, and influencers. It’s now one of The Greenery’s most powerful communications channels.
Email marketing is a very powerful and very cost-effective communications channel. Subscribers love the timely, local, and relevant plant and gardening information. The weekly newsletter has also been known to trigger product sell-out situations.
Online gift certificates are a convenient way for shoppers to buy without coming to the store in-person. For retailers, It’s nearly like a license to print money… no kidding. Most of the process is automated. It’s a great additional revenue stream.