Versatile Concrete is a concrete product manufacturer who employs ‘artisans’ to create complex and stunning designs seen throughout Kelowna and Western Canada. They’ve become an industry leader providing their clients with indoor & outdoor concrete elements, plus architectural masonry for residential and commercial buildings.
Versatile Concrete grew very quickly with their unique designs, and their reputation preceded them. Growing pains ensued when branding, strategy, and marketing weren’t aligned with the owners’ goals. Our team recognized that Versatile Concrete needed a robust strategy.
Twin Creek focused first on branding, key messaging, and carving out market position. Then we flew into action with core materials like photography, video, website, and social media accounts. Advertising and promotion creates a steady and reliable source of potential customers, while exposing their company to a much wider geographical area. Advanced measuring and reporting means no dollar goes unjustified. Positive return on investment is just as beautiful as a well-crafted concrete park bench.
[Before meeting Twin Creek] we ended up with a period of time where we had very little work. We really felt that financially. And it kind of really branded our souls - the need and importance of good marketing. So, we explored opportunities and Twin Creek was just the right fit for usRichard Dueck Owner, Versatile Concrete Décor
An integrated approach across digital and traditional media exponentially increases brand exposure. More eyeballs leads to more attention - quadrupling Versatile’s website visitors.
Not just tire-kickers! Lots of website visitors is great, but the right visitors is the critical thing. Versatile’s sales team is now busy with inbound inquiries.
Strategic marketing & advertising results in a more predictable sales pipeline for Versatile Concrete. Business is moving in the right direction. It’s important to enjoy the journey, not only the destination!