Generative Engine Optimization & AI Search
Befriending the Bots—Say Hi to AI
On the internet, there's a new gatekeeper in town. It goes by several names: ChatGPT, Claude, Google AI Overviews (AIO) like what Gemini provides. And don't forget more minor players like Perplexity and Grok. These AI engines now answer your buyers' questions on the spot, and a lot of those buyers never click a single link. They read the answer and move on. The question is whether your business is in that answer, or whether you're watching from the sidelines while a competitor gets the credit.
That's where GEO comes in. Generative Engine Optimization is the practice of getting your content structured, credible, and formatted in a way that AI engines actually want to cite. Think of it as teaching the robots to trust you. We know how to do that.
This service is bundled with other items into a monthly marketing program.
Generative Engine Optimization & AI Search
We've got plenty of experience working on these types of projects...take a look!
You're in good company
We've done GEO work for companies in B2B software, professional services, home services, manufacturing, real estate development, and more.
Get cited, not just ranked
More and more, your buyers are skipping Google entirely. They type their question into ChatGPT, Perplexity, Gemini, or Claude, read whatever answer comes back, and move on. No list of links. No clicking through to your website. Just an answer, synthesized from whatever sources those platforms decided to trust.
Google's AI Overviews alone now reach over 2 billion monthly users. ChatGPT doubled its weekly active users from 400 million to 800 million in under a year. As of spring 2026, AI overviews are now included in HALF of all searches. The pace of AI adoption is forming brand new habits around how people look for information. After 20 years of SEO writing the rules, businesses need to adapt quickly to a new age of GEO.
Getting cited in those answers means your brand shows up in front of buyers who may never visit your website but still walk away knowing your name and what you do. That kind of visibility compounds. The businesses putting in the work now will be the names AI reaches for by default tomorrow. In the near future, AI Agents (acting on behalf of humans) will make purchase decisions themselves - big dollars are on the line.
GEO ranking factors
After we look at where your brand currently stands across AI platforms, we build a plan to grow your presence in AI-generated answers. Some of the areas we focus on:
- Content structure: AI engines favour direct answers up front, question-based headings, and paragraphs that make sense on their own when pulled out of context. If your content was written to impress human readers, it may be invisible to AI.
- Schema markup: Technical signals that tell AI crawlers what your content actually means. Pages with proper schema markup are measurably more likely to get cited.
- E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness): Author credentials, original data, and consistent updates all play into whether AI trusts your content enough to quote it.
- Third-party mentions and reviews: AI engines weight what others say about you far more than what you say about yourself. Review platforms, PR mentions, and community presence all feed the machine.
- Original research and statistics: Generic advice gets passed over. Specific, cited facts get quoted. If your content adds something genuinely new to the conversation, AI has a reason to use it.
- Fresh, regularly updated content: Stale content gets deprioritized. AI platforms favor sources that are clearly maintained and current.
And yes, there's a lot more to it than that. We're only scratching the surface here—download our GEO Ranking Factors Infographic.
One thing worth saying plainly: GEO does not replace SEO. It works alongside it. Strong traditional search rankings actually help your AI visibility too. We optimize for both.
Twin Creek only offers the best quality of work. They are personable, professional, and very positive. We've been at their Kelowna office several times and all the staff is super friendly and fun to work with. If you are looking for marketing, website design, SEO or anything else, then Twin Creek Media is your best bet! Brett Martyna, Space Centre Storage
Twin Creek Media takes care of everything for us, from social media management to Google ads and marketing. They brought it all together under one roof, in one budget, in one place, and it just makes my life much easier. John Forrest, President, Northern Escape Heli-Skiing
ALL
number of Twin Creek staff using AI to check for local recommendations of where to eat, buy, shop, hire, go, play...
2 billion+
monthly users now reached by Google's AI Overviews, and half of all searches show them.
1 in 5
Cyber Week orders in 2025's holiday season involved an AI agent. By 2030, it's estimated to represent $1 trillion in sales.
Only 1%
of web traffic today comes from AI platforms, but it grew by 5x in 2025. It's not going away. Now is the time to move.
Ready to take action?
If you're convinced Twin Creek Media is on to something, don’t wait! Get in touch with our team, and let's discuss your project. We can work on a single project, or we can start a journey to grow your business long-term.
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