kelowna marketing agency

Marketing Leadership / Fractional CMO

Head & heart

For ongoing results, it all starts with good leadership. We're a big fan of hybrid teams—you and us. Twin Creek Media offers fractional CMOs to our clients. For cents on the dollar, our fractional Chief Marketing Officer service is actually a group of 4 people. First, each of our clients has a dedicated Account Manager, who leads the team, managing communications, project management, timelines, and budgets. Next the founders, James (high level strategy) and Thomas (high level technology) add their 20+ years of expertise. Tracking results and grounding decisions with hard data, our Data Analyst completes the team.

Together with you, we're the head & heart. But it doesn't stop there... we have a whole team ready to execute. To be honest, fCMOs are great and all, but epic ideas with no team to follow through is pointless. That's why we've built our team as well-rounded marketing department with all the skills & experience you'd want if you hired top people. This is the key reason we're able to become your "instant marketing department". It's also why we have such strict guiding principles like not working with your competitors and not charging commission on ads. Working with us should feel like the best version of your own dream team.

Leadership gallery

Teamwork makes the dream work.

You're in good company

We've managed 100s of projects over the years, some small, some massive, some ongoing, for great organizations like...

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Gostlin Keefer Lake Lodge
Plan B Contractors
FH&P Lawyers
the head

The head

We use the words "head" and "heart" quite often around here. It's because we believe that marketing (well, business in general) needs both. Cold logic without passion and empathy might work, but you won't have many friends along the way. On the flip side, emotion-fueled journeys sometimes burn themselves up mid-flight when a lack of planning and direction overcomes best intentions.

  • benefit from fractional CMO aspects of management: our team is stacked with MBAs, Bachelors, and skilled technicians to add strength to your in-house team
  • years of real-world experience means less guessing and faster results
  • benchmarking, analysis, and continuous improvement are always on our minds

    The heart

    Creativity springs from the heart. Ideas and designs are born out of emotion - something better, something useful, something we need. What to do and how to do are strategic questions, but why is the underlying motivation that keeps us moving in tough times.

    Management must have heart, otherwise, advertising campaigns get stale and the team loses hope. Managing our clients' marketing campaigns is exciting. We like our jobs, so that's a good start! Working with owners and directors is really rewarding. The level of passion and community in mid-sized companies isn't found in large enterprise-level companies. This is why we love working with $2M-$20M size companies so much - there's so much heart!

        the heart
        More than marketing, Twin Creek Media has helped us evaluate our approach to marketing and listened to our unique business needs. With their guidance, we have new tools to showcase the business and a stronger understanding of what to develop next. Thanks, team! Shannon Pearson, DENT Construction
        We’re always getting great guidance and support from Twin Creek. THEY GET IT! Kevin Jardine, Snore MD

        0%

        Average annual growth experienced by companies that hire a fractional CMO

        Not sure

        Common business owner answer to "Why are you doing this marketing tactic vs. that"?

        0%

        Compound growth of the digital marketing industry every year, 2020-2026

        1/5th

        Cost of outsourcing marketing to Twin Creek vs. hiring employees
        They took all of our needs, packaged them up, they identified what our needs really were, they identified areas that we weren't doing well in our advertising. They packaged it all together, they found out how to correct the problem, and have just been really responsive. Allan Horwood, Pool Patrol
        From Twin Creek Media's YouTube Channel

        Ready to take action?

        If you're convinced Twin Creek Media is on to something, don’t wait! Get in touch with our team, and let's discuss your project. We can work on a single project, or we can start a journey to grow your business long-term.

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        ready to take action