Traditional Advertising
Offline, unplugged, real and still relevant
Digital overtook traditional advertising years ago. The majority of advertising dollars are spent online, but that means that traditional advertising is less crowded. Depending on your industry, channels like newspapers, magazines, radio, TV, billboards, and direct mail can be the perfect way to reach your ideal customers. We often integrate digital and traditional tactics for a unified approach.
This service is bundled with other items into a monthly marketing program.
Traditional advertising gallery
We've got plenty of experience working on these advertising channels...take a look!
You're in good company
We've created soooo many traditional advertising pieces over the years (after all, we started in 2004 when Facebook was just a "hot or not" list of students at Harvard). Here are just a few companies we created "offline" materials for...
Old-school still works
Not every company suits traditional advertising tactics, but sometimes it's a perfect fit. We start by understanding your business and campaign goals, then move on to understand your key demographic. With those bits of knowledge under our belt, we develop an engaging campaign.
Whether it's print, commercials, radio ads, or direct mail, our designers, writers, and extended team of videographers and photographers can craft a memorable piece that prompts action and strengthens your brand.
Attention, interest, desire, action
Grabbing attention is great, but action is the ultimate goal. Every campaign should have a strong call to action...that is one thing you want your audience to do after they have your piece in hand. The best ads motivate people to pick up the phone, visit your website, or walk through your doors.
Measuring traditional media is trickier than digital. We discovered various ways to tie back ROI - using unique phone numbers or website names can be used to track direct results. Media options like magazines, billboards, and TV commercials are often pricey but they can result in a great long-term ROI (return on investment) because of the targeting and the sense of urgency created.
The UBC Okanagan Library has worked with Twin Creek Media on several projects over the past few years, including a large marketing campaign to showcase the services and resources of the Library. James and the team have been fantastic to work with and are so creative, open, and flexible to our needs. Whether it’s a full marketing campaign or just some posters, they’ve exceeded our expectations time and time again. It’s great knowing we can rely on a local firm even if our deadline is tight. We’d highly recommend Twin Creek! University of British Columbia - Okanagan Library
0%
Increased brand recall value when combining traditional & digital marketing
0%
Brand awareness comes through TV commercials
4%
Average consumer conversion with direct mail marketing
2x
Higher consumption of traditional ads by boomers vs. millennials
Ready to take action?
If you're convinced Twin Creek Media is on to something, don’t wait! Get in touch with our team, and let's discuss your project. We can work on a single project, or we can start a journey to grow your business long-term.
strategy
design
advertising