Customer Personas
Who's who in the zoo?
Who is your customer? What are they looking for? What's their motivation? Where are they?
Why would they choose you vs. competitor? How do we reach them? So many questions!
Okay, time to focus! Using our custom-designed Persona Maker app, we'll develop profiles of your ideal customers— fictitious, but accurate representations. These people become our target audiences for all communications and advertising.
This service is usually bundled with other items into a marketing plan for your organization– a 4 to 6 week project called a Marketing Roadmap.
Customer personas gallery
We've got plenty of experience working on these types of projects...take a look!
You're in good company
We've helped create customer personas for every kind of organization and industry, including...
Who are your people?
Your business isn't for everyone, but it's perfect for someone. Identifying and understanding that 'someone' helps you tailor your branding efforts to connect with them meaningfully. Enter Customer Personas.
By knowing who to engage, how to approach them, and what to talk about, we'll attract more ideal customers. Even better, we'll build your tribe– true fans and brand ambassadors.
Nitty-gritty details
Our ultra-handy Persona Maker app is exclusively available to our clients. The tool will help you build fictional representations of your ideal customers/clients. Onto the fun bits:
- Details are the name of the game. Are they Big Business Brandon or a Home-owner Hannah?
- Get cozy with their demographics: define gender, age, job role, location, social details.
- Identify pain points and frustrations. What are their pet-peeves? What keeps them up at night?
- Define benefits and outcomes they would love (ones your business can fulfil).
- How is your product or service the star of the show?
- What are their media preferences?
“The TCM Persona Tool proved to be an incredibly helpful implement that allowed us to dissect our ideal clientele’s requirements and define what services we have to offer in order to accommodate the finer details in a booking. It also allows us to further our reach when targeting our ideal client through advertisement.” Brooke Astells, Guest Relations, Gostlin Keefer Lake Lodge
Familiar friends
Understanding your customer personas means we can speak their language. Twin Creek's team creates messages that resonate with your audience. They feel understood and valued, driving them to become loyal advocates for your brand.
As customers turn into familiar friends, everybody wins. Customers are happier, word-of-mouth spreads, and more 5-star reviews roll in. Of course, advertising efficiency spikes too, which shows in your monthly reports. Sounds like a sweet deal, doesn't it?
0%
of companies get higher quality leads after creating personas
2 out of 3
Businesses that have documented personas exceed revenue goals
0%
Companies refine personas regularly for a customer-centric focus
0%
Improved their value proposition during the persona process
Ready to take action?
If you're convinced Twin Creek Media is on to something, don’t wait! Get in touch with our team, and let's discuss your project. We can work on a single project, or we can start a journey to grow your business long-term.
strategy
design
advertising