Measurement Strategy

Tape measures won't cut it

You won’t know what’s working if you don’t measure it. We have the processes, tools, and technology to set up a measurement strategy for your company. Data science and analytics are vital to business growth. Our measurement strategy feeds directly into our monthly reports. We love math. Yes, we do.

This service is usually bundled with other items into a marketing plan for your organization– a 4 to 6 week project called a Marketing Roadmap.

You're in good company

We've developed measurement strategies for loads of companies to track actions important to their success. Here are few...

view clients

What do we measure?

A measurement strategy isn't just about checking off boxes or watching numbers go up. It's about understanding how those numbers reflect on your business. It’s projecting how those trends can shape your business’s future. We measure results on a monthly basis to keep your goals in check. So, what exactly are we talking about measuring here?

Marketing spend
Ad impressions
Engagement (social media, ad clicks, etc)
Web traffic
Sales leads (phone calls, quote requests, emails)
Cost per lead/inquiry and/or Ecommerce sales
Number of Google Reviews
Social media growth
Google Rankings

Continuous improvement loop

A successful marketing campaign is about continuous growth and learning. Through constant measurement and analysis we can make adjustments and fine-tune campaigns.

What gets measured, gets managed. We'll create a performance matrix spreadsheet for you (without Morpheus, sadly) that records all your monthly data. Then we track results against last month, last year, and our targets.

What makes our team good at continuous improvement?

1000+ campaigns managed over 19 years.
$1,000,000s in advertising managed and optimized.
local and national campaigns, digital and traditional media experience.
we only work with 1 company, per industry, per area (we don't work with your competitors).
no commission earned on advertising (our recommendations are honest, not swayed by perks).
we're entrepreneurial and growth-focused.

"Working with the team at Twin Creek Media has been an outstanding experience.... they often show a proactive approach and have the measurables to back it up. Their reporting is extremely detailed and covers all the bases. I would highly recommend Twin Creek Media for your marketing and digital needs." Ryan Watters, FH&P Lawyers

Lowest ROI multiple our team has achieved on a particular ad (now you know we're transparent)

Highest (annual) ROI multiple our team has achieved ($1 spent returned $285 in revenue)

More likely to succeed when measuring results vs. not measuring

Incremental performance improvement due to regular review and adjustments

Ready to take action?

If you're convinced Twin Creek Media is on to something, don’t wait! Get in touch with our team, and let's discuss your project. We can work on a single project, or we can start a journey to grow your business long-term.

Tape measures won't cut it