Online Competitive Analysis
You were born an original, don’t die a copy
Who are the current industry leaders, how do you stack up, and what can we learn from their website, market position, social media activity, and digital marketing tactics? Most markets are crowded; likely, yours too. Standing out online is hard to do, but it's part of your larger job of managing your brand. An online competitive analysis is a useful tool for brand management.
This service is usually bundled with other items into a marketing plan for your organization– a 4 to 6 week project called a Marketing Roadmap.
You're in good company
We've completed an online competitive analysis for 100s of companies, including these leaders...
Keep your friends close and frenemies closer
Knowing your competitors is crucial for setting benchmarks and unlocking success strategies.
- We do the homework and get to know your primary competitors in the industry.
- Compare company stats - brand position, company age, employees, and sales/service region.
- Get into the nitty gritty of their website - their online identity, product offering, media usage, user interaction and usability strength. Who's winning online?
- Measure the strength of their online reputation. Compare ratings, reviews, and testimonials.
Are you leading the pack or following the herd?
This is where we assess your standing in relation to your 'frenemies.' It's not just about staying ahead; it's about setting the pace, innovating, and setting benchmarks in your industry.
- Are you using best practices for your website that your competitors may or may not be using?
- We analyze criteria side-by-side, you against your competitors. Gain a view of the bigger picture.
The Online Competitor Analysis section of the Roadmap provided invaluable insights to our company. TCM not only unearthed new and crucial information but also enabled us to carve out a distinctive niche for our business, setting us apart from our competitors. Brandon Westgate, Plan B Contractors
What can you do better?
Analysis leads to action. Understanding your current strengths and weaknesses vs. competitors focuses your attention on what needs to change.
- Actionable suggestions that you can implement from the get-go.
- Effective gap closers - Whether it's smoother navigation, trust factors, page speed, website forms that generate more leads, social media, etc, etc.... you'll know how to be the best.
$0M
Lost sales in Canada due to unoptimized websites
2-3mins
Average time spent browsing a new site
0%
of people won't return after a bad website experience
0x
Increase in sales with visible calls-to-action
Ready to take action?
If you're convinced Twin Creek Media is on to something, don’t wait! Get in touch with our team, and let's discuss your project. We can work on a single project, or we can start a journey to grow your business long-term.
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