The Top 10 Review Websites

By the Twin Creek Media Team — Updated April 29, 2026

The Best Review Websites for Businesses in Canada (2026 Update)

Most customers check at least one review site before choosing a business. That's not an opinion. ReviewTrackers' research has consistently shown that Google reviews are the first stop for the majority of consumers making purchase decisions. If your business isn't showing up there with a strong profile and recent reviews, you're losing ground before the conversation even starts.

The good news is you don't need to be on every platform. You need to be on the right ones for your industry and your customers. So, we've put our best brains to the task and figured out where that matters most in Canada.

Quick Answer: The best review websites for Canadian businesses are Google Business Profile (non-negotiable for everyone), Facebook, Yelp, TripAdvisor (tourism and hospitality), Trustpilot, the Better Business Bureau, Yellow Pages Canada, Angi (trades and contractors), Houzz (home services and design), and Amazon (product-based businesses). Your short list depends on your industry.

• What it is: Online platforms where customers leave star ratings and written reviews of businesses.

• Why it matters: Reviews directly influence purchase decisions and affect how Google ranks your business locally.

• What you can do now: Claim your Google Business Profile and Facebook page if you haven't already. They're free and foundational.

• When to get help: If you have a pattern of negative reviews, unanswered feedback, or no review strategy at all, that's worth a conversation with a marketing team.

• Cost: Most listing and review platforms are free to join. Paid features vary by platform.

1. Google Business Profile (formerly Google My Busines)

Google Business Profile is the most important review platform for any Canadian business. According to ReviewTrackers, Google is where the majority of consumers check reviews first. When someone searches for your business or your category in Google Search or Maps, your profile and its reviews are front and centre. If you do nothing else on this list, claim and maintain this one. 

2. Facebook

Spread the word. Facebook lets customers rate and recommend businesses directly on your page, and those recommendations get shared with their networks. For B2C businesses, particularly in retail, food, and local services, Facebook reviews are often the second place customers look after Google. Your Facebook page should have reviews enabled and be actively maintained.

3. Yelp

Yelp is well established in Canada, particularly for restaurants, wellness businesses, and local services. Yelp's search traffic is meaningful, and its reviews tend to be detailed. The platform is more widely used in BC and Ontario than in smaller markets, but any consumer-facing business in a mid-size to large Canadian city should have a claimed Yelp profile.

4. TripAdvisor

TripAdvisor is essential for tourism, hospitality, and experience-based businesses. If you operate a hotel, restaurant, attraction, tour, or activity in a destination like the Okanagan, TripAdvisor is where international and domestic visitors make decisions. Ranking well here has a direct impact on bookings. Northern Escape Heli-Skiing is one example of a business that built significant international reach through strategic digital presence including platforms like this.

5. TrustPilot

Trustpilot has become one of the most credible third-party review platforms for Canadian businesses, particularly in e-commerce, SaaS, financial services, and professional services. It carries weight because it's independent — customers know they're not reading curated testimonials. For B2B companies or online retailers looking to build trust with colder audiences, Trustpilot is worth prioritizing.

Read our blog on How to Respond to Negative Reviews.

6. Yellow Pages

Canada's Yellow Pages (yellowpages.ca) has adapted to the digital era and still draws meaningful search traffic, particularly from older demographics and users conducting local searches. It's a free listing that takes minutes to set up. For local service businesses — plumbers, accountants, dentists, contractors — it's a low-effort listing that fills a gap in your local SEO footprint.

7. Better Business Bureau

The BBB (bbb.org) carries trust signals that other platforms don't. A strong BBB rating tells prospective customers (and B2B buyers in particular) that your business handles complaints professionally and operates with integrity. BBB accreditation is a paid programme, but the free listing with an A rating is visible and credible. For professional services and home improvement businesses, this one moves the needle.

8. Angi (formerly Angie's List)

Angi is the go-to review and booking platform for home services, trades, and contractors in North America. It's more US-dominant, but Canadian contractors with cross-border clients or those operating in border cities should have a presence here. The platform connects service providers directly with homeowners looking for vetted local pros. If you're in construction, HVAC, plumbing, electrical (like our client Kimco Controls), or even landscaping, Angi belongs on your list.

9. Houzz

Houzz is the leading platform for home design, renovation, and building professionals. If your business operates in architecture, interior design, custom home building, or high-end renovation, Houzz reviews and project photos directly influence hiring decisions. Clients come to Houzz specifically to find and vet professionals for major projects. A well-maintained Houzz profile with real project photos can generate qualified leads at no media cost.

10. Amazon

Amazon belongs on this list for any business that sells physical products. Amazon reviews are deeply embedded in purchase decisions. Many shoppers check Amazon ratings even if they plan to buy elsewhere. If you sell through Amazon or have products listed there, managing your review strategy on the platform is non-negotiable. For businesses like Big Air Foods, which launched Shopify e-commerce and new product lines, Amazon reviews are part of the credibility stack.

Read our blog on How to Respond to Positive Reviews.

Table represents data from April 28, 2026

When to Get Help Managing Your Reviews

Online reputation management goes beyond claiming profiles. Consider working with a marketing team when:

• You have multiple unanswered negative reviews on Google or Facebook

• Your average rating has dropped and you're not sure why

• Your competitors are outranking you locally despite similar (or worse) ratings

• You have no process for asking satisfied customers for reviews

• A single bad review is outperforming your website in search results for your business name

Good Reviews Don't Happen by Accident

Managing your online reputation takes more than claiming a few profiles. It takes a consistent strategy for asking, responding, and making sense of what customers are actually telling you.

Twin Creek Media's team has helped businesses across Canada and the US build review strategies that generate real leads and protect hard-earned reputations. If your reviews aren't working for you, let's talk.

Start a conversation with Twin Creek Media. 

FAQ

Q: How many review platforms does my business actually need to be on?

A: Start with Google Business Profile and Facebook. Those two cover the majority of Canadian consumer searches. Then add one or two platforms specific to your industry — TripAdvisor for tourism, Houzz for home services, Trustpilot for e-commerce. Spreading too thin is worse than focusing on a few and maintaining them well.

Q: Does Google use reviews as a ranking factor?

A: Yes. Google's local ranking algorithm weighs review quantity, recency, and average rating when deciding which businesses appear in the Local Pack (the map results). A business with 200 recent reviews and a 4.6 rating will consistently outrank one with 12 reviews and a 4.9. Volume and recency matter as much as the score itself.

Q: Can I ask my customers to leave reviews?

A: Yes, and you should. Google explicitly allows businesses to ask customers for reviews. What you can't do is incentivize them (offer discounts, gifts, or payment) or only ask customers you know are happy. The key is to make it easy: send a follow-up email with a direct link to your Google review page right after a positive interaction.

Q: What's the best review platform for a Kelowna business?

A: Google Business Profile, full stop. After that, TripAdvisor is relevant for any tourism or hospitality business in the Okanagan. Yelp has a reasonable presence in the Kelowna market. Yellow Pages Canada is worth a few minutes to claim. If you're in trades or home services, Houzz and the BBB round out a strong local reputation stack.