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Think of Your Website as a Star Employee. Huh?!

From Twin Creek Media's YouTube Channel:

Think of your website as your hardest-working employee—always on, always selling, always representing your brand. In this blog, we explore why a well-crafted website is the ultimate digital asset your business can’t afford to overlook.

Let’s get into it!

James: We kind of glossed over the digital assets but, I would say that the most important digital asset in existence is your own website. It should be an absolutely amazing site, or piece of informative artwork, with inspirational call to actions, super awesome, impressive, trustworthy and every other aspect that can build your brand and reputation in the industry.

You have 5 Seconds to really capture someone subconsciously when they hit your website. They have to know that they’re in the right place and you can trust them.

A website is a digital salesperson. Thinking of it as just a website is wrong.

You need to invest in your website because it's one of the top representatives of your entire organization!

Teresa: Yeah, pay for it like you pay an employee

James: Exactly, pay it like you pay an employee, so is $20,000 or $40,000 a lot for a website? NO! That's a really cheap employee! (And probably not a very good salesperson.)

If want your website to generate $1M+ for your company, it needs to be a top performer, just like a great salesperson. This fact should make you rethink your website– why would you want the cheapest website (like the lowest-paid employee) with the cheapest/slowest hosting, which would result in the worst customer experience? The reality is you want the very best. There's so much at stake.

Teresa: The other thing that is really important to note about assets is that these are things that are sometimes one-and-done, or they're done every few years. It's not something that you're continually working on, you're not building a new website every year. These assets have legs, they have some longevity.

James: Yeah, you can amortize and spread costs over years.

Erica: Absolutely, websites usually last between 5 to 10 years before they're outdated, typically five-ish is that sweet spot. But, we have some clients for whom we’ve found that if you build it once, and build it right, then you only need to make minor updates to optimize it well.



James: Yes, that’s why it is super important, we hope there's some value here in the asset list for you, and we'll have a download (see below) that you can use to check your own boxes too! So, huge thanks to Teresa and Erica, and we'll see you next time!

“Between Two Creeks” is Twin Creek Media’s weekly podcast series. You can find us on YouTube, Facebook, Instagram, and Spotify. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, contact us and let’s chat!


Click here for your "Marketing Asset Checklist Extraordinaire"!