Social Media Marketing: Blogging (Part 1)

Blogs are web site journals or logs that are article based and many Kelowna businesses already have a blog.  They are some of the currently 152,000,000 blogs on the Internet, which is 31% more than 3 years ago.  These blogs are growing in volume, readership and subsequently in value.

The global population of blog readers keeps growing

Blog readers tend to read blogs more than once per day and read 5-10 blogs on a regular basis.

Blogs in Business

Nearly 40% of companies blog for marketing purposes and these companies have 55% more website visitors than those that don’t blog. These blog articles often influence purchases and generate more leads.

Blog articles influence purchases

B2C companies that blog generate 88% more leads

B2B companies that blog generate 67% more leads

Blogging frequency is important.  If you are the marketing person in a Kelowna business, you should try to blog a minimum of once a week to maximize the effectiveness of the blog as a marketing tool. By blogging at this rate, you are generating lots of keyword-rich content which search engines will index frequently, as well as giving your readership a reason to subscribe so they don’t miss the latest post.

Blogging frequency has a direct and significant impact on lead gen

In the next post we’ll talk about what this means for Kelowna businesses.

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