client success story
Multi-national civil construction company launches new division supported by the marketing team at Twin Creek Media.
Acquire & Inspire
After our former client, MINDS Inc. was acquired by Astec Industries, we began working with the Tennessee-based giant. The digital technology portfolio enfolded several brands and lines of software and hardware solutions for the road-building industry. The challenge was to clearly map out the offerings so clients understood the full power of Astec Digital's suite. Brand awareness, education, and new sales tools were urgently needed.
Working with the Twin Creek team has been great. Really happy with the marketing strategy and modern website design. Advertising campaigns are reaching potential customers all over the globe. Eric Baker, Astec Industries
Results
3.4M
Eyeballs on Astec Digital
We coordinated an international launch campaign—through national media releases, social media, and trade publications, Astec's clients were informed and educated about the new digital division.
58,000
Website visitors in first 9 months
Niche industries are less about millions of website visitors, and more about 1000s of the right ones. With a long sales cycle, our team supported the launch with a national advertising campaign, website design, and marketing funnel management.
1700+
Lead Gen actions measured
Sales activity was tracked from day one. Performance was measured down to the advertising campaign level, letting senior management know what was most effective for awareness, website traffic, and sales/sales leads.
Services provided
map
- Competitive Analysis
- Goal Setting
- Annual Marketing Budget Planning
- Measurement Strategy
- Monthly Marketing Campaign Development
- Key Messaging
- Sample Ads & Templates
- Action Plan
make
- Website Design
- Magazine Ads
- Marketing Videos
- Social Media Setup
- Brochure Design
- Infographics
- Case Studies
move
- Marketing Leadership
- Search Engine Optimization (SEO)
- Social Media (Facebook, Twitter, YouTube, LinkedIn)
- Blog Publication
- Media Release Distribution
- Pillar Content Creation
- Performance Reporting
