Fractional CMO Team
For cents on the dollar, get a fractional CMO team of four, backed by a full marketing department that follows through on the ideas.
Head & heart
For ongoing results, it all starts with good leadership. We’re a big fan of hybrid teams: you and us. Twin Creek Media offers fractional CMOs to our clients. For cents on the dollar, our fractional Chief Marketing Officer service is actually a group of 4 people. First, each of our clients has a dedicated Account Manager, who leads the team, managing communications, project management, timelines, and budgets. Next the founders, James (high level strategy) and Thomas (high level technology) add their 20+ years of expertise. Tracking results and grounding decisions with hard data, our Data Analyst completes the team.
Together with you, we’re the head & heart. But it doesn’t stop there… we have a whole team ready to execute. To be honest, fCMOs are great and all, but epic ideas with no team to follow through is pointless. That’s why we’ve built our team as a well-rounded marketing department with all the skills & experience you’d want if you hired top people. This is the key reason we’re able to become your “instant marketing department”. It’s also why we have such strict guiding principles like not working with your competitors and not charging commission on ads. Working with us should feel like the best version of your own dream team.
How this service is structured
This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.
See our monthly programsFractional CMO Team gallery
You're in good company
The head
We use the words “head” and “heart” quite often around here. It’s because we believe that marketing (well, business in general) needs both. Cold logic without passion and empathy might work, but you won’t have many friends along the way. On the flip side, emotion-fueled journeys sometimes burn themselves up mid-flight when a lack of planning and direction overcomes best intentions.
- Benefit from the fractional CMO side of the team: we’re stacked with MBAs, Bachelors, and skilled technicians to add strength to your in-house team.
- Years of real-world experience means less guessing and faster results.
- Benchmarking, analysis, and continuous improvement are always on our minds.
The heart
Creativity springs from the heart. Ideas and designs are born out of emotion: something better, something useful, something we need. What to do and how to do it are strategic questions, but why is the underlying motivation that keeps us moving in tough times.
Leadership must have heart, otherwise advertising campaigns get stale and the team loses hope. Managing our clients’ marketing campaigns is exciting. We like our jobs, so that’s a good start! Working with owners and directors is really rewarding. The level of passion and community in mid-sized companies isn’t found in large enterprise-level companies. This is why we love working with $2M to $20M size companies so much. There’s so much heart!
More than marketing, Twin Creek Media has helped us evaluate our approach to marketing and listened to our unique business needs. With their guidance, we have new tools to showcase the business and a stronger understanding of what to develop next.
Client result
“They took all of our needs, packaged them up, they identified what our needs really were, they identified areas that we weren't doing well in our advertising. They packaged it all together, they found out how to correct the problem, and have just been really responsive.”
Allan Horwood
Pool Patrol
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Fractional CMO Team
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is a fractional CMO team?
It's marketing leadership shared across several clients, so you get senior direction for a fraction of a full-time cost. Ours is a group of four: a dedicated Account Manager, our two founders, and a Data Analyst.
Who will I actually work with?
Your dedicated Account Manager leads the team and handles communications, project management, timelines and budgets. James adds high level strategy, Thomas adds high level technology, and our Data Analyst tracks results so decisions are grounded in data.
Is it just advice, or does the team do the work too?
We do the work too. Great ideas with no one to follow through are pointless, so we've built a well-rounded marketing department with the skills you'd want if you hired top people. That's what makes us your instant marketing department.
Will you work with my competitors or take a commission on ads?
No to both. Not working with your competitors and not charging commission on ads are two of our guiding principles, so our advice stays on your side.