Major Networks& Programmatic
As your market grows, regional advertising becomes national. We reach the right people at scale and account for every dollar.
Reach the nation
As your potential market grows bigger, 100s of customers become 1000s, then 10,000s. Regional advertising evolves into national advertising. Twin Creek’s team is adept at using major national media channels to reach your perfect customer. Getting the right message in front of the right people at the right time is more important than ever. Programmatic advertising adds even more laser-focused options. Results are measured so every dollar is accounted for.
How this service is structured
This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.
See our monthly programsMajor networks gallery
You're in good company
Enter the big leagues
When you want to reach 100,000s or more likely millions of people, major ad networks are the ticket.
Major networks include:
- Google Search & Display (see our Google Ads page)
- Facebook, Instagram, Pinterest, X (aka Twitter), TikTok
- YouTube
- Amazon E-Commerce
- Google AdMob
- Private advertising networks (niche or access to exclusive websites)
- Offline platforms (radio, TV, billboards, bus ads, airport ads, direct mail, phone)
Our team typically manages ad campaigns on these major networks manually for specific strategies and budgets, but if the strategy is broader, a programmatic advertising approach may be a better fit.
Real-time bidding
When your audience is scattered among the general population across Canada and/or the USA, programmatic advertising is a great strategy. Using heaps of data points to match your company’s offering to individual people, these campaigns are ultra-specific. It’s like handing out a coupon for a cupcake just as somebody is thinking about buying a cupcake.
Using real-time bidding on programmatic advertising platforms, Twin Creek Media can manage your national “just in time” campaign with measurable ROAS (return on ad spend).
Programmatic media
Here are some channels we’ll use if you have big ideas for a national campaign. They are taking the world of programmatic advertising by storm. Each channel has pros and cons, but it’s all about connecting with your target audience (cost-effectively) and getting the best results!
- Addressable: highly geo-fenced mail; you can now target household addresses
- CTV: connected TV ads on streaming video apps
- Mobile: highly geo-fenced mobile ads; connect with your audience on the move
- Video: online, in-store, outdoor
- Display: highly targeted digital ads
- Native: sponsored website content that looks like regular editorial content
- Audio: audio ads on streaming networks, like Spotify
The Twin Creek team has been awesome to work with on our campaigns. They have supported us with expertise and patience while introducing my team to the mysterious world of social media.
Client result
“The results of the work that Twin Creek Media has done have been very, very quick to appear, very tangible results. The level of service that I’ve received is excellent.”
Karine Lawrence
Sirocco Food + Wine Consulting
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Major Networks & Programmatic
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
When does programmatic advertising make sense?
When your audience is scattered among the general population across Canada and/or the USA. Programmatic campaigns use heaps of data points to match your offering to individual people, so they’re ultra-specific.
Which networks and channels do you run campaigns on?
Major networks include Google Search and Display, Facebook, Instagram, Pinterest, X, TikTok, YouTube, Amazon and Google AdMob. For programmatic, we use channels like addressable, connected TV, mobile, video, display, native and audio.
How do I know what my ad spend is delivering?
Results are measured so every dollar is accounted for. With real-time bidding on programmatic platforms, we can manage your national “just in time” campaign with measurable ROAS (return on ad spend).
Is this only for large companies?
Not at all. It’s for any business whose market is growing from local to regional to national. Our team typically manages major network campaigns manually for specific strategies and budgets, and recommends programmatic when the strategy is broader.