Google AdsPPC & Display
No waiting to rank, get immediate results. As a certified Google Partner, we manage $100,000s of ad spend with zero markup.
No waiting to rank, get immediate results
While ranking organically takes months (even years), paid ads are like flipping a switch. Increase brand awareness and drive more website traffic with Google ads. As a certified Google Partner, we understand the formula for creating exceptional pay-per-click ads (PPC), aka search ads or text ads. The same goes for graphic ads: the targeted banner ads and remarketing ads that you see on many websites.
Our team manages $100,000s of ad spend across local, regional, Canada-wide, and USA campaigns. Bonus: there’s not 1 penny of markup on ads.
How this service is structured
This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.
See our monthly programsGoogle Ads gallery
You’re in good company
Pay-per-click ads (PPC)
Search ads are very unique. The ad only shows in a geographical area you specify and is triggered by someone’s relevant Google (or Bing) search. If a web user clicks your ad, you pay a small fee, often in the range of 50 cents to a few dollars depending on the exact keyword. If the person doesn’t click, you don’t spend a penny.
- While you’re waiting for organic traffic, search ads can give you immediate “top of page 1” results.
- Search ads are very scalable: choose when, where and who sees your ads. Dial up or dial down.
- ROI is generally high because people want a solution at the exact moment your ad shows up.
Display ads
Picture a billboard, but instead of being on the side of a highway, it’s on the side of your Internet browser. Display ads reach potential customers through websites, blogs, YouTube videos, and even Gmail accounts.
- Visual ads make them ideal for building your brand: it’s storytelling time.
- Display ads reach at least 90% of web users, at a lower cost than search ads.
- Immediate ROI is lower than PPC, but long-term brand awareness compounds over time.
- Display ads can retarget people warmed up via other ads (social media, search, etc.).
Creating revenue generating programs, projects and contests with positive & measurable results: Twin Creek Media always delivers! I have truly had the pleasure of working with the Twin Creek Media team for 3 years now.
Client result
“Our experience working with Twin Creek Media has been great. We’ve doubled in revenue since our first year of operations, and Twin Creek has been able to grow with us. They’ve always come up with great innovative new marketing ideas.”
Kyle Spence
Downtown Marina, Kelowna
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Google Ads: PPC & Display
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is PPC and why should you consider it for your business?
Pay-per-click advertising puts your business in front of people actively searching for exactly what you offer, at the moment they’re looking. You only pay when someone clicks, you choose where and when ads show, and results start the day the campaign goes live.
Can my competitors target my branded keywords with PPC?
Yes, and they likely already are. Competitors can bid on your brand name and appear above your organic results. The good news: you can do the same to them. A smart PPC strategy protects your brand terms and takes share from competitors in your category at the same time.
What kind of ROI can I expect from a Google Ads campaign with TCM?
Nationally, businesses earn an average of $2 for every $1 spent on search ads. Our client average runs higher than that, because we measure every campaign and move budget to what performs.