PR & Media Releases
Create a buzz and build goodwill. Local or national, leverage Twin Creek’s writing team and media distribution network.
Megaphones & mega friends
Public relations and media releases are 2 sides of the same coin. Media releases, also called press releases, are about creating a buzz, using a metaphoric megaphone to get the word out about your brand. Public relations, for the mid-sized companies we work with, is more about quality relationships, showing your passion and support for a cause, and fostering goodwill in a community: creating mega-friends. Local or national, you can leverage Twin Creek’s writing team and media distribution network.
How this service is structured
This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.
See our monthly programsPR & media release gallery
You're in good company
Got news?
If you’ve got breaking news, don’t miss the moment. We’ll help you get it out there.
It starts with a great headline: something that grabs attention and says “read more”. Then we highlight the key points of your message, adding some personality and a human angle to it. The goal is to spark a desire for more in the minds of your readers.
Media releases are a brilliant way to gain more publicity about the latest product, service, development, or staff addition. It’s your chance to toot your horn and show off a bit without an ego. Distribution of a media release can result in both offline and online reproduction, a great way to get new customers and website traffic.
Relations, as in public
Megacorps have entire PR firms (along with lawyers) managing their public image and never-ending stream of problems. Luckily, we’re not them. And you’re not them. Mid-sized businesses usually have fewer media firestorms to worry about, which leaves more time for more positive public relations activities.
Our team seeks opportunities to support your corporate mission, vision and values. From golf tournaments to food banks, doggy walkathons to Special Olympics, we’ve been involved in tons of events over the years. Whatever cause is close to your heart is an opportunity for your business to give back. Twin Creek is here to help with coordination and communication.
Working with the team at Twin Creek Media has been an outstanding experience. James, Teresa and Thomas are excellent communicators and are always keeping our Firm up to date with our marketing campaigns and initiatives.
Client result
“They took all of our needs, packaged them up, they identified what our needs really were, they identified areas that we weren’t doing well in our advertising. They packaged it all together, they found out how to correct the problem, and have just been really responsive.”
Allan Horwood
Pool Patrol
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for PR & Media Releases
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is the difference between PR and a media release?
They are two sides of the same coin. A media release uses a metaphoric megaphone to get the word out about your brand. Public relations is more about quality relationships, supporting causes and fostering goodwill in your community.
What makes a good media release?
It starts with a great headline that grabs attention and says “read more”. Then we highlight the key points of your message and add personality and a human angle.
Can you distribute releases locally and nationally?
Yes. You can leverage Twin Creek’s writing team and media distribution network, which includes 100s of media contacts, some on a first-name basis.
What counts as news worth releasing?
Media releases are a great way to publicize the latest product, service, development, or staff addition. If you’ve got breaking news, we’ll help you get it out there.