Traditional Ads
Digital overtook traditional years ago, which means offline is less crowded. Print, radio, TV, billboards and direct mail can still be the perfect fit.
Offline, unplugged, real and still relevant
Digital overtook traditional advertising years ago. The majority of advertising dollars are spent online, but that means that traditional advertising is less crowded. Depending on your industry, channels like newspapers, magazines, radio, TV, billboards, and direct mail can be the perfect way to reach your ideal customers. We often integrate digital and traditional tactics for a unified approach.
How this service is structured
This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.
See our monthly programsTraditional advertising gallery
You're in good company
Old-school still works
Not every company suits traditional advertising tactics, but sometimes it’s a perfect fit. We start by understanding your business and campaign goals, then move on to understand your key demographic. With those bits of knowledge under our belt, we develop an engaging campaign.
Whether it’s print, commercials, radio ads, or direct mail, our designers, writers, and extended team of videographers and photographers can craft a memorable piece that prompts action and strengthens your brand.
Attention, interest, desire, action
Grabbing attention is great, but action is the ultimate goal. Every campaign should have a strong call to action: that one thing you want your audience to do after they have your piece in hand. The best ads motivate people to pick up the phone, visit your website, or walk through your doors.
Measuring traditional media is trickier than digital. We’ve discovered various ways to tie back ROI: unique phone numbers or website names can be used to track direct results. Media options like magazines, billboards, and TV commercials are often pricey but they can result in a great long-term ROI (return on investment) because of the targeting and the sense of urgency created.
The UBC Okanagan Library has worked with Twin Creek Media on several projects over the past few years, including a large marketing campaign to showcase the services and resources of the Library.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Traditional Advertising
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
Is traditional advertising still worth it?
Depending on your industry, yes. Most advertising dollars are now spent online, which means traditional channels like newspapers, magazines, radio, TV, billboards and direct mail are less crowded.
Can traditional and digital advertising work together?
Yes, and we often integrate them for a unified approach. Having the right mix of tactics is important to your overall success.
How do you measure results from offline ads?
Measuring traditional media is trickier than digital, but there are ways to tie back ROI. Unique phone numbers or website names can be used to track direct results.
Who creates the ads?
Our designers, writers, and extended team of videographers and photographers craft the piece. We start by understanding your business, campaign goals and key demographic, then develop an engaging campaign.