Logos & Marks
Your brand is the sum of every thought and feeling customers hold about you. We build the perfect package, from a mild refresh to a full rebrand.
Easy to do, hard to do right
Your brand is your company’s grand total of all the thoughts, feelings, and images that your customers hold in their mind. Each logo and branding project is unique as there are many options: research, strategy, customer persona development, naming, brand promise statements, logo design, icons, digital templates, printed materials, signage, etc. We’ll build the perfect package for your company.
This service can be stand-alone or part of a bigger project.
How this service is structured
Usually a project of its own, scoped and quoted up front, and often paired with other brand, website and content work in the Make stage.
See the Make stageLogos & Marks gallery
You're in good company
Being iconic is more than an icon
How do you want people to feel? Your brand is far more than a font, colour, or icon. Your brand is the emotion that people feel when they think of your company. A key element to your brand is understanding your audience:
- Who are they, and how do they already associate with your product or service?
- We’ll take the time to understand what your audience is already saying about you and find ways to mould and capitalize on your current position.
It’s not easy or painless. Branding takes courage. Luckily, we’re pretty courageous people. We’ll help you develop a brand that is authentic to your business, lets you stand out, and gives you a platform to build your message.

Why invest in your brand?
Consider this: is your company black & white against a background of zebras? How will you stand out and ever be remembered? Your logo and brand are your standout ticket, your spotlight in a crowded market.
Your brand is essentially your reputation. Too often, small and medium businesses push the “branding” aspect of their business to the bottom of the to-do list, but you need to look after your company’s reputation, not abandon it to the wolves. Our marketing team can facilitate the process, from mild updates to full rebrands.


We wanted to breathe fresh life into our corporate presence and redesign our website. Twin Creek has far exceeded our expectations and have definitely increased our online presence.
Client result
“Twin Creek was amazing. We were really happy with the work they did for us, really happy with how much they reached out to us. In the end, we had a really comprehensive package of marketing product.”
Richard D
Versatile Concrete
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Logos & Marks

Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?

Make
Make what’s missing.

Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What's included in a logo and branding project?
Every project is unique. Options include research, strategy, customer persona development, naming, brand promise statements, logo design, icons, digital templates, printed materials and signage. We build the package your company actually needs.
Can you update our existing brand instead of starting over?
Yes. Our team can handle everything from mild updates to full rebrands. We start by understanding what your audience already says about you, then build on your current position.
Is a brand more than a logo?
Much more. Your brand is the emotion people feel when they think of your company, so a logo, font or colour is only part of it. That's why we start with your audience, not the artwork.
Can I hire you for just the logo?
Yes. Logos and Marks can be a stand-alone service or part of a bigger project.







