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Twin Creek Media

Performance Reporting

Our reports show you what’s working and what’s not. Hard numbers turn your monthly marketing into a continuous improvement loop.

Constant measurement leads to constant improvement

Our team is very analytical and always strives to get the most out of your marketing dollars. Twin Creek’s performance reports show you what’s working and what’s not. We use hard numbers to make informed decisions. Your monthly marketing campaign results feed into a continuous improvement loop. Math is our friend, and we want to be yours. Ouch. That was cheesy. Sorry.

How this service is structured

This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.

See our monthly programs

Performance report gallery

We’ve got plenty of experience working on these types of projects. Take a look!

You’re in good company

We’ve reported for many moons for some of the best companies around, companies that have grown collectively by tens of millions. Here’s a small sample…
  • Berry Architecture
  • Space Centre Storage
  • Pool Patrol
  • Uniform Shop
  • Bighorn Moving and Storage
  • FH&P Lawyers
  • Kimco
  • Northern Escape Heli-Skiing

Aardvarks & analytics

The aardvark gets its name from a South African word meaning “earth pig.” Performance reports feel pretty much like earth pigs or maybe data pigs to some people. Truth is, they’re stuffed full of valuable information that can be used to improve your marketing efforts.

We’ve been crunching numbers for years, and we’ve seen the impact of data-based decisions. Good changes result in $100,000s saved or earned (even millions in some cases). Some changes are swift and decisive. Others are continuous, small adjustments to campaigns, web pages, messages, ads, images, keywords, etc.

A performance report with charts and analytics

Fun with funnels

A key page of each monthly report is the marketing funnel page. It’s a table that shows your organization’s marketing performance in a nutshell, from first-touch brand awareness all the way to sales or leads. At a glance, you can see if you’re winning or losing vs. goals. (It also means that Twin Creek, as your extended marketing department, has nowhere to hide. We don’t shy away from accountability.)

The funnel is then broken down to track individual marketing channels and campaign performance:

  • Google rankings, SEO and organic website visitor levels
  • Paid ad performance: Google, social media, networks, display, etc.
  • Key growth areas: media mentions, social media profile likes, comments, shares
  • Lead generation: see who is reaching out (plus all kinds of insight about them)
  • Sales attribution: see what’s driving your bottom line
A marketing funnel table from a monthly performance report

Working with the team at Twin Creek Media has been an outstanding experience. They often show a proactive approach and have the measurables to back it up. Their reporting is extremely detailed and covers all the bases.

Ryan WattersFH&P Lawyers

0x

Lowest ROI multiple

Lowest ROI multiple our team has achieved on a particular ad (now you know we’re transparent)

285x

Highest annual ROI

Highest (annual) ROI multiple our team has achieved ($1 spent returned $285 in revenue)

1100%

More likely to succeed

More likely to succeed when measuring results vs. not measuring

35%

Performance improvement

Incremental performance improvement due to regular review and adjustments

Client result

“The results of the work that Twin Creek Media has done have been very, very quick to appear, very tangible results. The level of service that I’ve received is excellent.”

Karine Lawrence
Sirocco Food + Wine Consulting

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
— James Shaw, CEO / Cofounder,Twin Creek Media

Frequently asked questions

What do your performance reports show?

They show what’s working and what’s not, using hard numbers. Each monthly report includes a marketing funnel page that shows your performance from first-touch brand awareness all the way to sales or leads, so you can see at a glance if you’re winning or losing against goals.

Which channels do the reports cover?

We break the funnel down into Google rankings, SEO and organic visitors, paid ad performance, and key growth areas like media mentions and social media activity. We also report on lead generation and sales attribution.

What happens with the numbers once you have them?

They feed a continuous improvement loop. Some changes are swift and decisive, others are small ongoing adjustments to campaigns, web pages, messages, ads, images and keywords.

Is reporting included in a monthly program?

Yes. Performance reporting is bundled with other items into a monthly marketing program, so your results are reviewed and acted on every month.