Brand Positioning
Your brand is your reputation, and you can influence it. We organize your main brand and any sub-brands so customers gain clarity.
Your story is unfolding
It’s been said your brand is a story unfolding across all customer touchpoints. Put even more simply, your brand is your reputation. Your reputation precedes you, but you can certainly influence it! Let’s think ahead and organize your main brand as well as any product or service sub-brands. Your customers will gain clarity, and your employees will gain sanity.
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.
How this service is structured
Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.
See the Map stageYou're in good company
What is your story?
Your company’s reputation starts with your story, and it isn’t just about knowing what you do or sell; it’s about understanding why you do it and for whom.
- Why do you exist? Your company, we mean. Oh boy, this is a fun question to explore.
- How do you provide value? Let’s discuss perceived value and tangible benefits.
- Emotions that you associate with your brand will be used to develop personality and a recognizable brand voice.
Brand positioning before design
Branding projects are often stand-alone projects that come after the strategic thinking has been completed. During the Marketing Roadmap stage, we need a 30,000 ft view of your brand to see the overarching picture.
- What company divisions or product lines need to be brought under a unifying brand umbrella?
- Define naming conventions and rules for brand names, icons, graphics, website domain names, etc.
When I teamed up with Twin Creek Media, they immediately got to know my brand and company. They used this information to create a marketing plan that included lots of great ideas, which helped me reach more people than ever before.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Brand Positioning
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What is brand positioning?
It’s how your company’s story and reputation are organized across all customer touchpoints. We look at why you exist, how you provide value, and the emotions that shape your personality and brand voice.
Do I have to choose between brand positioning and design?
No, but the thinking comes first. Branding projects often come after the strategic thinking has been completed, and during the Marketing Roadmap stage we take a 30,000 ft view of your brand.
Can you organize multiple product lines or divisions?
Yes. We help bring company divisions and product lines under a unifying brand umbrella, and define naming conventions and rules for brand names, icons, graphics and domain names.
How does this fit into a bigger plan?
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.