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Twin Creek Media

Direct Mail

For the right customer, snail mail cuts through the noise and puts something tangible into their hands. We have the sales results to prove it.

Snail mail for the win

Depending on your target customer, direct mail marketing could be really effective. Twin Creek Media is experienced in harnessing the power of direct mail, aka “snail mail.” This approach isn’t necessary for everyone, but for some industries, it cuts through the noise to deliver something tangible into the hands of the right people.

Honestly, our team doesn’t recommend direct mail very often compared to digital equivalents (like email). It’s one of the more expensive forms of advertising. It all depends on your customer. Digital advertising dominates these days, but not everyone is glued to their phone or computer. We’ve had great sales results with strong ROIs with good ol’ fashioned flyers and postcards delivered by Canada Post.

How this service is structured

This service is typically bundled with other items into a monthly marketing program, giving you a fully managed, integrated advertising presence without piecemeal costs.

See our monthly programs

Direct mail gallery

We’ve got plenty of experience working on these types of projects. Take a look!

You're in good company

We’ve assisted many businesses in successfully leveraging snail mail.

Delivering results

Direct mail isn’t just a relic of the past; it’s a proven strategy. We can recommend, launch and track successful and traditional marketing campaigns such as:

  • Design and printing of flyers, postcards, brochures and more
  • Working with printers to deliver a slick result
  • Targeted delivery as “addressed” mail (your custom list) or bulk unaddressed to homes and/or businesses to fit your customer profile and geotarget
  • Tracking and analytics to measure campaign success (vanity website, phone number, QR code, etc.)
Aerial view of data analysis results

Working with Twin Creek was really good. From our first meeting, they had a game plan. Our postcard sent out to homeowners was quite successful. We got a good response and plan to do it again.

Max HoogveldSynergy Landscape Design Ltd.

9/10

Canadians read their mail

Canadians read (or skim) direct mail that they receive

88%

Consider visiting a store

Will consider visiting a store after receiving direct mail

37%

Higher response rates

Increase in response rates when direct mail is integrated with digital marketing

$13

Average ROI per $1

Average ROI for every $1 spent

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
— James Shaw, CEO / Cofounder,Twin Creek Media

Frequently asked questions

Is direct mail right for my business?

It depends on your customer. We don’t recommend direct mail very often compared to digital options, but for some industries it cuts through the noise and delivers something tangible to the right people. We’ll tell you honestly whether it makes sense for you.

What does a direct mail campaign include?

We design and print flyers, postcards, brochures and more, working with printers to deliver a slick result. We can also handle targeted delivery, either as addressed mail to your custom list or bulk unaddressed mail to homes and businesses that fit your customer profile.

How do you measure whether direct mail worked?

We build tracking into the campaign so you can see what it delivered. That can include a vanity website, a dedicated phone number or a QR code, with analytics to measure campaign success.