International campaigns put a remote heli-ski operation in front of serious skiers in more than 50 countries.
Northern Escape Heli-Skiing was founded in 2004 by a group of four friends with a dream to develop the ultimate helicopter skiing adventure. Based in Northern British Columbia, the company hosts guests from all over the world.
Named World’s Best Heli-Ski Operator for the past 4 consecutive years by the World Ski Awards, their premium ski experience, three boutique lodges, snowcat skiing backup, and epic deep powder combine to create a breath-taking adventure.
We’ve now been working with Twin Creek for over a year and I can honestly say I couldn’t be happier with the work they are doing!
Project story
Deep powder. Deep thinking.
John at Northern Escape Heli-Skiing is a business owner and expert ski guide.
He’s not the chef. He’s not the masseuse.
He shouldn’t be the marketer either. Despite having a seasonal operations team of nearly 30 people, nobody owned the marketing role. He found himself wrangling multiple marketing contractors (herding cats) and doing way too much himself.
In a nutshell, John needed a capable marketing team to support his multi-million dollar heliski operation. The company had a strong reputation and rave reviews but struggled to identify how to optimize marketing and advertising. Was the website performing? Which advertising channel was making money? Which ones were wasting money? Time for some deep thinking.
A solid marketing roadmap laid the foundation for a great new season. Our team dug into the numbers, and put together a new strategy based on data, not guesses.
The new website was designed like an interactive travel brochure, to get skiers and snowboarders stoked about coming to Northern Escape. Full of photos and videos, and answering the questions that guests wanted to know, the website was more experiential and vibrant. It was also a great booking agent!
A full-scale advertising campaign was then designed and managed by us at Twin Creek Media. We reached heli-skiers and heli-boarders from all over the world (no, we’re not telling exactly where!). Brand awareness exploded, the website “travel agent” was up late every night, and guests booked their dream winter adventure.
The results
These numbers speak for themselves.
400%
More website visitors
50+
Countries reached
19x
Marketing ROI
Services provided
Map
- Baseline Website Performance
- Competitive Analysis
- SEO Audit & Google Rankings
- Goal Setting
- Annual Marketing Budget & Projections
- Customer Personas
- Advertising Strategy
- Asset Planning
- Key Messaging
- Monthly Marketing Campaign Development
- Advertising Templates
- Action Plan
Make
- Website Design
- Marketing Videos & Commercials
- Photography
- Social Media Account Setup & Optimization
Move
- Marketing Management
- Online Reputation Management
- Pillar Content Creation: articles, videos, graphics
- Website Maintenance
- Search Engine Optimization
- PR & Media Releases
- Google Ads: PPC & Display
- Social Media Management
- Email Marketing
- Performance Reporting
Twin Creek Media takes care of everything for us, from social media management to Google ads and marketing. They brought it all together under one roof, in one budget, in one place, and it just makes my life much easier.
John Forrest, President, Northern Escape Heli-Skiing