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Twin Creek Media

Revamped hotel websites coupled with new advertising strategies boost occupancy numbers while sharing less revenue with a middleman.

20%More web visitors
5x - 12xonline booking ROI

The Braemar Group is an award-winning commercial and hospitality real estate company in Western Canada. They are behind the construction and management of several commercial plazas in British Columbia, Alberta & Saskatchewan, housing the likes of Starbucks and Perkins Restaurants, and several Best Western Plus and Choice Hotels.

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Twin Creek Media was a great choice for our company as it provided us access to a talented marketing team and eliminated the challenges of attempting to build a successful in-house marketing department ourselves.

Tanis HazardBraemar Group

Project story

Cutting the Middle Man

With a portfolio of 5 big brand hotels in British Columbia, Alberta, and Saskatchewan, Braemar Group had their hands full in the management and operation of the properties. Hotels do a large portion of their business online through internet booking systems, and everyone seems to want a slice of the pie. Twin Creek helped Braemar retain more of their online booking revenue by creating independent websites that showcased their amazing hotels and allowed guest to book direct, bypassing “online booking agents”. Regional digital advertising campaigns supported the growth of online bookings and bolstered revenues.

Comfort Hotel Water Tower exterior in Kelowna with a stone and glass entrance, a Braemar Group property

The results

These numbers speak for themselves.

20%

More web visitors

Each of the 5 hotel websites experienced more traffic than the old websites had. More importantly, the traffic converted a little better, and no middle man collected a commission.

5x - 12x

online booking ROI

With freshly designed websites that were built to encourage online hotel room bookings and targeted advertising campaigns, the ROI continued to increase.

Services provided

Map

  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan

Make

  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies

Move

  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
We chose Twin Creek Media after hearing about the positive results they achieved for another local hotel utilizing their marketing efforts. The first project we tasked them with was to rebuild our 5 outdated websites for our group of hotels.

Tanis Hazard, Braemar Group