Let’s get where you’re going. Faster, and with less stress.
Strategic Outline
$2,500 CAD
Let’s check the fit
Get startedSound familiar?
Up the creek without a paddle?
You didn’t build a company to become a marketing expert. You should be doing the work you’re good at.
Who this is for
Businesses doing roughly
$2M to $20M
a year
This Strategic Outline is designed for companies doing roughly $2M to $20M in annual revenue. Or equivalent-sized divisions of bigger organizations. Or mid-sized real estate developers with cool projects. Or financial companies with assets under management, who measure size differently as well. If you know, you know. Still unsure? Call us!
We work with one company per industry in a region.
If we already work with one of your competitors, we’ll tell you before you pay anything.
Don’t need strategy? No problem.
We offer pretty much everything under the marketing sun. Click through to the form below and let’s talk.
Let’s talk about your projectThe 3 Paddle Marketing System, explained
X marks the spot
Hover over the dots for a glimpse of the journey.

- Spinning in circles?Feeling lost in your company’s marketing? Paddling hard, but getting nowhere on your own.
- A crew and a planTwin Creek Media is the team that pulls you out of the water and gets a plan in place.
- A team effortMarketing is a team effort. We head up the trail together and build what the plan calls for.
- More paddles in the waterThe plan is set and the whistle blows: now we put more paddles in the water.
- Through the rapidsSometimes the going gets rough. A team with experience knows how to navigate it.
- Up and overWhen the unexpected happens, creative ideas are required. That’s when things take off.
- Your destinationContinuously moving in the same direction, our team will help you get where you’re going.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what’s in your Strategic Outline

Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?

Make
Make what’s missing.
Brand & identity
Web & digital
Content & media

Move
Move the needle.
What you get
Your Strategic Outline
The 3 Paddle System covers everything a mid-sized company needs from a marketing department. But ignore all that for now. The Strategic Outline pulls out 5 critical items from our MAP stage and gets you going in the right direction.
Competitive SWOT Analysis
You and your top three competitors, scored on 23 points and colour coded. Where you’re winning, and where you’re exposed.
Goal Setting: Vision
Where you want to take the business, and the people in it, written down so everyone’s paddling the same way.
Goal Setting: Financial
The revenue and growth targets that matter, so the marketing plan is tied to real numbers from day one.
Annual Budgeting
A yearly budget built on industry benchmarks, so the cost becomes a business decision, not a guess.
Budget Allocations
How that budget splits across channels, and what each dollar is expected to bring back.
Action Plan
You’ll meet with James and Gene to walk through your Strategic Outline, and end with a prioritized Action Plan. Choose to execute it with us, or take your plan and run with it internally.
Here’s what to expect
Reach out
Fill out the Get Started form below to get the ball rolling.
Check the fit
A quick call or Zoom to answer any questions you may have.
Book your session
Good fit? We confirm, then you pay and get scheduled.
Prepare for the session
We both do our homework to prepare for our strategy session.
Sit down together
Meet with James & Gene for about an hour to review your Strategic Outline.
Know what's next
Your Strategic Outline is delivered in ~20 slides. We'll email you the whole thing as a PDF.
Success Stories
see allMetal Structure Concepts
Northern Escape Heli-Skiing
FH&P Lawyers
Highstreet Ventures
We’re not an agency, we’re a growth partner.
There’s a difference!

Exclusivity
We work for you, not your competitors. No, really. In an ongoing monthly partnership, we put on your team’s jersey. It’s like a hockey game. How can we play for your team and simultaneously play on another team? Impossible. Yet it happens all the time at marketing companies.
Not at Twin Creek though. We work with one company, per industry, per area. Our exclusivity to you means we can take the very best strategies we’ve learned and proven for a similar company (in a different city) and apply it to you. No conflict of interest – just 100% commitment to your organization in your region.

Efficiency
Think about what it takes to build a marketing department in-house. It’s a team of people who cost $100,000+ per month. Alternatively, you run ragged managing multiple contractors and end up with more chaos than you started with.
With Twin Creek, you get the whole bench. Our core team of 12 covers strategy, design, web, SEO, ads and content, and we bring in our extended network when a project calls for it. You invest roughly what one or two good hires would cost, and you skip the recruiting, the onboarding and the turnover.

Expertise
Twenty-plus years teaches you a few things. Mostly, it teaches you what works in a specific industry and what just burns budget. We’ve built marketing for manufacturers, law firms, health clinics, garden centres, tourism operators, retail brands, and non-profits. Each one has its own buyers, its own seasons and its own way of making a decision.
That experience becomes growth systems we’ve tested and refined, so you’re not funding our learning curve. The approach stays the same in every industry: Map > Make > Move, but the journey is uniquely yours.

Transparency
You should know where every marketing dollar goes. Sounds obvious, yet plenty of agencies take a cut of your ad spend, mark up the media they buy for you, and call it a service fee. That’s money that could be finding you customers.
We work differently. Your budget is open book: you see what we spend, where we spend it and what it brought back. No commissions on ads, no media markups, no fine print. Every dollar you put toward advertising goes to advertising. It’s the same visibility you’d expect from an internal team, because that’s exactly how we work with you.

Flexibility
Your relationship with your marketing partner shouldn’t feel like a mortgage. Business is fluid. Things change. You need a marketing partner who can adjust with you, not hold you to a contract you signed when things looked different.
So we don’t lock you into annual contracts or fixed retainers. Ramp up for a busy season, pull back when you need to, put more behind what’s working. We’d rather earn your business every month. Our average client relationship runs 4.7 years, which tells you how that tends to go.

Results
We like numbers. Especially the honest ones. Every client gets detailed reports that show what’s working, what isn’t and what we’re changing because of it. The best results and the worst ones sit side by side. There’s nowhere to hide, and we wouldn’t want there to be.
We even have a Data Analyst on staff, a role usually reserved for enterprise-level companies. Our goal is 10x, 20x, even 100x your marketing investment, and your reports will show exactly how close we’re getting.
Let’s talk about growing your business.

Gene Bernier
Director of Growth
Reach me directly, no forms required.
Get started with your Strategic Outline
Please fill out the form and we’ll be in touch within one business day. We’ll check if the Strategic Outline is a good fit and answer any questions you might have.










