Opens in a new tab
Twin Creek Media

Let’s get where you’re going. Faster, and with less stress.

Before you hire a marketing manager, fractional CMO, an agency, or your sister’s friend’s kid in college, let’s get a 30,000ft view of where you really stand. Our team will research you and your top three competitors and create an outline for a strategic plan.
Our full Marketing Roadmaps are $8,000 to $16,000, so this Strategic Outline is a great way to try out working with our team while gaining some actionable insights.

Strategic Outline

$2,500 CAD

Let’s check the fit

Get started

Sound familiar?

Up the creek without a paddle?

The business grew on hard work, a good name and a lot of referrals. Now there’s a website, some social, maybe an ad or two, and nobody whose whole job is to make it all pull in the same direction.
1 / 4

You didn’t build a company to become a marketing expert. You should be doing the work you’re good at.

Who this is for

Businesses doing roughly

$2M to $20M

a year

This Strategic Outline is designed for companies doing roughly $2M to $20M in annual revenue. Or equivalent-sized divisions of bigger organizations. Or mid-sized real estate developers with cool projects. Or financial companies with assets under management, who measure size differently as well. If you know, you know. Still unsure? Call us!

1

We work with one company per industry in a region.

If we already work with one of your competitors, we’ll tell you before you pay anything.

Don’t need strategy? No problem.

We offer pretty much everything under the marketing sun. Click through to the form below and let’s talk.

Let’s talk about your project

The 3 Paddle Marketing System, explained

X marks the spot

Let's get where you're going. Together.
Hover over the dots for a glimpse of the journey.
Hand-drawn map of the 3 Paddle System journey, from a cabin at the trailhead, over the mountains and down the river to the treasure at the end.
  1. Spinning in circles?Feeling lost in your company’s marketing? Paddling hard, but getting nowhere on your own.
  2. A crew and a planTwin Creek Media is the team that pulls you out of the water and gets a plan in place.
  3. A team effortMarketing is a team effort. We head up the trail together and build what the plan calls for.
  4. More paddles in the waterThe plan is set and the whistle blows: now we put more paddles in the water.
  5. Through the rapidsSometimes the going gets rough. A team with experience knows how to navigate it.
  6. Up and overWhen the unexpected happens, creative ideas are required. That’s when things take off.
  7. Your destinationContinuously moving in the same direction, our team will help you get where you’re going.

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing

What you get

Your Strategic Outline

The 3 Paddle System covers everything a mid-sized company needs from a marketing department. But ignore all that for now. The Strategic Outline pulls out 5 critical items from our MAP stage and gets you going in the right direction.

Competitive SWOT Analysis

You and your top three competitors, scored on 23 points and colour coded. Where you’re winning, and where you’re exposed.

Goal Setting: Vision

Where you want to take the business, and the people in it, written down so everyone’s paddling the same way.

Goal Setting: Financial

The revenue and growth targets that matter, so the marketing plan is tied to real numbers from day one.

Annual Budgeting

A yearly budget built on industry benchmarks, so the cost becomes a business decision, not a guess.

Budget Allocations

How that budget splits across channels, and what each dollar is expected to bring back.

Action Plan

You’ll meet with James and Gene to walk through your Strategic Outline, and end with a prioritized Action Plan. Choose to execute it with us, or take your plan and run with it internally.

Here’s what to expect

  1. Step 01 · you

    Reach out

    Fill out the Get Started form below to get the ball rolling.

  2. Step 02 · together

    Check the fit

    A quick call or Zoom to answer any questions you may have.

  3. Step 03 · you

    Book your session

    Good fit? We confirm, then you pay and get scheduled.

  4. Step 04 · together

    Prepare for the session

    We both do our homework to prepare for our strategy session.

  5. Step 05 · together

    Sit down together

    Meet with James & Gene for about an hour to review your Strategic Outline.

  6. Step 06 · after the session

    Know what's next

    Your Strategic Outline is delivered in ~20 slides. We'll email you the whole thing as a PDF.

Success Stories

see all

Metal Structure Concepts

10 years and counting: Twin Creek’s longterm partnership supports a commercial builder’s growth across Western Canada.
69Top ten Google positions
500%More website visitors
74xReturn on investment

Northern Escape Heli-Skiing

International campaigns put a remote heli-ski operation in front of serious skiers in more than 50 countries.
400%More website visitors
50+Countries reached
19xMarketing ROI

FH&P Lawyers

Advertising diversified across online and offline channels grew an Okanagan law firm’s reach, and its business.
1MImpressions a month
50%More efficient spend
21xReturn on investment

Highstreet Ventures

A competitive condo launch in Langford sold more than 60% of its units inside the first year.
10xMore website visitors
60%Units sold, year one
1M+Eyes on the launch

We’re not an agency, we’re a growth partner.
There’s a difference!

A hockey jersey with the Twin Creek fish on it

Exclusivity

It starts day 1. We don’t work with your competitors.
Read more

We work for you, not your competitors. No, really. In an ongoing monthly partnership, we put on your team’s jersey. It’s like a hockey game. How can we play for your team and simultaneously play on another team? Impossible. Yet it happens all the time at marketing companies.

Not at Twin Creek though. We work with one company, per industry, per area. Our exclusivity to you means we can take the very best strategies we’ve learned and proven for a similar company (in a different city) and apply it to you. No conflict of interest – just 100% commitment to your organization in your region.

A balance scale weighing one person against a team

Efficiency

A complete marketing team for the cost of a single employee.
Read more

Think about what it takes to build a marketing department in-house. It’s a team of people who cost $100,000+ per month. Alternatively, you run ragged managing multiple contractors and end up with more chaos than you started with.

With Twin Creek, you get the whole bench. Our core team of 12 covers strategy, design, web, SEO, ads and content, and we bring in our extended network when a project calls for it. You invest roughly what one or two good hires would cost, and you skip the recruiting, the onboarding and the turnover. 

A compass rose

Expertise

Deep industry experience and proven growth systems for amazing ROI.
Read more

Twenty-plus years teaches you a few things. Mostly, it teaches you what works in a specific industry and what just burns budget. We’ve built marketing for manufacturers, law firms, health clinics, garden centres, tourism operators, retail brands, and non-profits. Each one has its own buyers, its own seasons and its own way of making a decision.

That experience becomes growth systems we’ve tested and refined, so you’re not funding our learning curve. The approach stays the same in every industry: Map > Make > Move, but the journey is uniquely yours.

An open book under a magnifying glass

Transparency

Open book budgeting, no ad commissions or media markups, no secrets. Just like an internal team.
Read more

You should know where every marketing dollar goes. Sounds obvious, yet plenty of agencies take a cut of your ad spend, mark up the media they buy for you, and call it a service fee. That’s money that could be finding you customers.

We work differently. Your budget is open book: you see what we spend, where we spend it and what it brought back. No commissions on ads, no media markups, no fine print. Every dollar you put toward advertising goes to advertising. It’s the same visibility you’d expect from an internal team, because that’s exactly how we work with you.

A calendar with an open padlock on it

Flexibility

No locked-in annual contracts. No fixed retainers. We plan for long-term success but also adapt to change.
Read more

Your relationship with your marketing partner shouldn’t feel like a mortgage. Business is fluid. Things change. You need a marketing partner who can adjust with you, not hold you to a contract you signed when things looked different.

So we don’t lock you into annual contracts or fixed retainers. Ramp up for a busy season, pull back when you need to, put more behind what’s working. We’d rather earn your business every month. Our average client relationship runs 4.7 years, which tells you how that tends to go.

A range of mountain peaks

Results

Our team is driven by results. Our detailed reports reveal the best and worst. There’s nowhere to hide, so let’s generate 10x, 20x, 100x your marketing investment.
Read more

We like numbers. Especially the honest ones. Every client gets detailed reports that show what’s working, what isn’t and what we’re changing because of it. The best results and the worst ones sit side by side. There’s nowhere to hide, and we wouldn’t want there to be.

We even have a Data Analyst on staff, a role usually reserved for enterprise-level companies. Our goal is 10x, 20x, even 100x your marketing investment, and your reports will show exactly how close we’re getting.

Let’s talk about growing your business.

Gene Bernier

Gene Bernier

Director of Growth

Reach me directly, no forms required.

Get started with your Strategic Outline

Please fill out the form and we’ll be in touch within one business day. We’ll check if the Strategic Outline is a good fit and answer any questions you might have.

No pushy sales calls. Just a real conversation.