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Twin Creek Media

Sports equipment retailer growth is fuelled by strong local advertising and national E-commerce campaigns.

100,000sYouTube videos views
52%More website visitors
3xMore social media followers

Since the 1980s, Fresh Air has been a leading source of outdoor sports equipment in the Kelowna area. With 2 locations, strong community involvement, and a raving customer base, the company is a big supporter of wide smiles and living the Okanagan lifestyle.

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The experience has been phenomenal. My favourite part about working with them is that they take my ideas, create it in our budget, and they then push the ideas to a different level.

Ryan OlarFresh Air

Project story

Bikes & Bots. Skis & Shopping Carts.

In the 80s, well before the internet, running a retail business was comparatively straightforward. But progress marches on and marketing has evolved beyond newspapers, TV, and radio. Now marketing encompasses knowledge of secret Google algorithms, eCommerce shopping carts, and Facebook’s finicky rules.

Fresh Air’s team is full of outdoor sports equipment and apparel experts. They recognized they needed the same level of expertise in the area of marketing & advertising. From strategy to technical website work, to creative video production, the Twin Creek team adds a whole “marketing department” to the mix. Together, we’ve been able to help build the company year after year.

Fresh Air store exterior with the blue mountain logo sign above the entrance

The results

These numbers speak for themselves.

100,000s

YouTube videos views

TV is so 1990. Streaming video services like Netflix, Amazon Prime, and Youtube are taking over. The cool part for local retailers is that video is getting more cost-effective to use for advertising. Fresh Air has had 100,000s (of locals) watch their videos on Youtube and Facebook.

52%

More website visitors

For retail companies with physical stores, online marketing has multiple advantages. Advertising increases foot traffic in the store as well as web traffic. Even better, we can turn the website into an additional Fresh Air employee - one that educates, books appointments, and sells products.

3x

More social media followers

Facebook & Instagram are great places to "hang out" with friends. Companies can live out their values and connect with their community. With a balanced mix of social media content, brands can build relationships and revenue.

Services provided

Map

  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan

Make

  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies

Move

  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
The reason I chose Twin Creek, was, they accepted my vision (which was a little creative and little out there) but they embraced what I was looking for and brought members on that could help create what I was looking to do.

Ryan Olar, Fresh Air