
Edmonton metal fabrication shop reaches 5x new potential clients across Alberta and BC, becoming a trusted supplier for parts and assemblies.
Family-owned and operated since 1982, GC Custom Metal Fabrication is an Edmonton-based full-service metal fabrication partner serving clients across Canada, the United States, and Europe.
From their 32,000-square-foot facility, a team of over 35 professionals , including Red Seal journeypersons, machinists, and painters , handles every stage in-house: prototyping, water jet and laser cutting, CNC machining, welding, powder coating, and assembly.

For the past year, Twin Creek has helped us organize our marketing and advertising. They are a great team and have raised our profile across Alberta and beyond.
Project story
40 Years of Expert Craftsmanship
With 24 major work centres and four decades of industry expertise, GC delivers ISO-standard quality, reliable timelines, and the kind of transparent, collaborative relationships that turn one-time projects into lasting partnerships.
Challenge: classic successful business growth plateau… over-reliance on referrals, brand misalignment, inconsistent sales leads, and largely unknown outside Edmonton.
Solution: plug in a functional marketing department to support company growth through a proven Map, Make, Move process designed for results.

The results
These numbers speak for themselves.
1.1M+
Eyeballs on GC's Ads
5x
More Website Visitors
Stop!
Advertising Campaigns Paused
Services provided

Map
- Baseline Website Performance
- Competitive Analysis
- SEO Audit & Google Rankings
- Goal Setting
- Annual Marketing Budget & Projections
- Customer Personas
- Advertising Strategy
- Asset Planning
- Key Messaging
- Monthly Marketing Campaign Development
- Advertising Templates
- Action Plan

Make
- Website Refresh
- Marketing Videos
- Brochures
- Case Study Writing
- Sales Materials & Templates
- Social Media Account Optimization
- Online Directory Listings

Move
- Marketing Management
- Online Reputation Management
- Pillar Content Creation – articles, videos, graphics
- Website Maintenance
- Search Engine Optimization
- Generative Engine Optimization & AI Search
- Google Search Ads
- Social Media Management
- Email Marketing
- Performance Reporting





