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Twin Creek Media

It's not about renting boats; we're selling experiences - marketing Downtown Marina is about sunshine, water, and great friends.

500,000+Brand impressions
10,000sWebsite visitors
30xOnline revenue ROI

Located waterfront in downtown Kelowna, Downtown Marina is the choice for Okanagan boat rentals. The area’s newest marina is a summer tourist hot spot. Downtown Marina offers locals and out-of-towners a selection of speedboats, pontoons, SeaDoos, and more. A retail store and fuel station add to the convenience.

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We've been with Twin Creek Media since we started...we've doubled in revenue since our first year of operations and they have been able to grow with us.

Kyle SpenceDowntown Marina

Project story

Selling the Okanagan Boating Experience

Twin Creek has been Downtown Marina’s marketing team from day 1. We jumped in right away back in 2015 with strategy work to lay the groundwork for a big promotional launch when construction of the marina was complete. Brand awareness and ranking well on Google was key to attracting locals and tourists. The website was considered a major business tool and the freshly-redesigned (2021) site really sells the Okanagan playground vibe. Our team manages advertising campaigns during the summer months to maximize the revenue potential of their rental fleet and fuel station operations. Careful tracking and reporting give the managers great insight into the business.

Kelowna Downtown Marina staff standing on the dock facing the marina

The results

These numbers speak for themselves.

500,000+

Brand impressions

Reaching the right people is an art and science. Instead of a mass media campaign that reaches millions of people who don’t care about boats, we use a targeted approach that puts the advertising budget to better use.

10,000s

Website visitors

Seasonal website traffic is a huge driver of business. Using social media, specific digital ads, cool photos/videos, we can reach the right people at the right time. Online booking integration lets the website be a great robotic travel agent and salesperson.

30x

Online revenue ROI

Imagine a magic bank account where you could deposit $1 and it turned into $30? When you’ve got a good product or service that people want, and you optimize the advertising campaign, results are really amazing.

Services provided

Map

  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan

Make

  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies

Move

  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
They've always come up with great innovative new marketing ideas. I'm not a marketer myself so its awesome to work with people who really know what they're doing.

Kyle Spence, Downtown Marina