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Twin Creek Media

An E-commerce website rebuild is a win-win: a great experience for customers, and way less headaches for owners.

10%Increase in eCommerce sales
2xMore email conversions
136%Jump in returning customers

Family-owned & operated since 1997, Planet Bee is an agri-tourism business in Vernon, BC. From their humble hobby-farm beginnings the company is now loved well beyond the Okanagan for their honest passion & love for bees. You can see this through their on-site education tours to the next generation, as well as producing and selling all kinds of natural products across Canada and internationally.

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We just felt that they had a real interest in seeing our business succeed, learning about us, and then supporting us.

Olivia NowekPlanet Bee Honey Farm

Project story

A Tale of Two Websites

Agri-tourism is entering a whole new era. A digital era.

In the early 2000s, a website used to be just an online business card… maybe a brochure if the photos were nice!

But it’s the 2020s, and websites have a few more jobs like:

When we met Planet Bee they were managing two websites- one for the tourism/retail store and another website for eCommerce sales. It took a lot of time to keep both websites updated and neither one was really a “go-getter salesperson” or “ customer service gateway”. It was time for a change! The solution was to build a brand new website that met all needs. Twin Creek chose Shopify, a world-class eCommerce platform, and set to work creating a gorgeous site that customers would adore.

Planet Bee Honey Farm sign in front of lavender with the farm shop behind

The results

These numbers speak for themselves.

10%

Increase in eCommerce sales

Streamlining the shopping cart experience is paramount for any eCommerce business. With the new Shopify platform in place, it was exciting to see an immediate bump in sales. A revised product catalogue and beautiful photos added to the sweetness.

2x

More email conversions

Email is still one of the most cost-effective ways to market a business. Planet Bee is selling to customers across Canada and their regular email newsletters are full of cool honey-bee products. More clicks = more website visits = more sales and farm visits.

136%

Jump in returning customers

Loyal fans are at the core of all successful retail companies. Planet Bee’s repeat customers have become brand ambassadors and word-of-mouth is powerful! A website is doing its job when people come back over and over again to buy their favourite products.

Services provided

Map

  • Competitive Analysis
  • Google Keyword List & Rankings
  • Goal Setting
  • Annual Marketing Budget & Projections
  • Measurement Strategy
  • Monthly Marketing Campaign Development
  • Value Proposition & Messaging
  • Sample Ads & Templates
  • Action Plan

Make

  • Magazine Ads
  • Photography
  • Marketing Videos
  • Social Media Setup
  • Website Design
  • Case Studies

Move

  • Search Engine Optimization (SEO)
  • Social Media (Facebook, Twitter, YouTube, LinkedIn)
  • Blog Publication
  • Media Release Distribution
  • Pillar Content Creation
  • Okanagan Online Advertising Networks
  • Employee Recruitment Campaign
  • Performance Reporting
Anytime I hear of any business that wants to move to a Shopify Platform, I always highly recommend their services because I felt they were very good experts in that field.

Olivia Nowek, Planet Bee Honey Farm