10 Ways to Optimize Your Kelowna SEO Right NOW!We're in a city of small businesses, and to stand out when people are looking for your products, you've got to know what you're doing. Here we've compiled some of the top 10 tips for ensuring you've optimized your Kelowna website to bringing traffic, customers and more money in!
1. Search your keywordBefore you do anything, make sure you spend your time strategizing the most effective things to do. As Abraham Lincoln said: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe." Search your keyword term/phrase to see who is currently ranking for it and how many people are in competition. Kelowna SEO is getting more competitive, so this will give you an idea of how tough that keyword may be to rank for. You'll often want to use keyword phrases instead of one keyword, because they're less likely to be as hotly contested. Put on your customer hat: what would you type into the search bar if you were looking for your products but didn't know where to start? This is one of the things we would start with for any Kelowna SEO strategy.
2. Title TagsTitle tags are a nice quick boost; they take the least effort for the most reward. You've got about 70 characters that will show up in the search bar until you're cut off with ellipses. You'll want to place your most important keywords up front. And it should give the reader a positive and clear message about what your site does.
3. Link link LINK!With your website you are creating a hierarchy of links. Without links, search engines won't be able to find your pages, no matter how good they are. So make sure your page links back to its category page, its homepage (usually done with an image link at the top left), and to related pages within your website. The higher up the links are on your page, the more likely they are to rank.
4. Be objective of your own contentFollow this checklist for posts:
- Are the keywords you're using ones that your customers might actually type into a search engine?
- If you were looking for help and/or information, and you came to your webpage, would this post have helped you?
- If this weren't your business would you read it?
- How can you make your information easier to digest? (see #9)