Three Keys to SEO: Keywords, Google Bots, and Moderation
Kelowna Search Engine Optimization Through Keyword-Rich Web PagesWebsite copywriting plays a big part of your website. Not only does the text have to convey information clearly and effectively, you also have to write it so that different search engine bots can understand what your web page is about. These web bots will pick up certain keywords in your web copy, which allows for search engines to rank how relevant your website is to what is being searched for. This is called Search Engine Optimization, or SEO for short. Need more of an intro? Read our article: Does Google Like Your Company? We've put together a break down of how to optimize your copywriting to get the big search engines serving your website up as a preferred source of information, as well as how to keep visitors on your website for longer once they're there. There are many notable search engines out there (example: Yahoo!, Bing), but we'll focus on the most popular one: Google.
Copywriting for Websites vs. Offline PublicationsWe've long evolved beyond reading on physically printed mediums--newspapers, magazines, pamphlets, etc. Nowadays, hop on your computer, or pull out your phone, and you can access a world of information. Best of all, you can simply type in what you're searching for and you'll get a list of relevant sources to peruse. Wouldn't a search bar have been handy back in the day of trying to look up a term or quote in a a hefty encyclopedia? While website copywriting has to be informative, it has to be easy to follow along and understand. To do that, you need to offer your information in the most digestible form possible. You'll want the following:
- Bold and italics