How to Respond to Positive Reviews
A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms like Yelp, Google, and Facebook to announce the quality of their business publicly. The good news is that this lets businesses easily monitor and manage their online reputation, a power they can put to good use by responding in a timely manner to the reviews they receive.
While negative reviews often get the most attention, positive reviews are as—or more—important! It’s vital to respond to positive reviews to thank customers for taking the time to review your business and to encourage others to do the same.
With 92% of consumers reading reviews online, businesses can’t afford to sit on the sidelines. An effective response will help ensure that a happy first-time customer becomes a regular, and 70% of complaining customers will come back if you resolve the complaint in their favour. The first step is engaging with them. Let Twin Creek Media show you how.
How to Respond to Positive Reviews
It’s simple. Thank the customer, name drop, promote, and tell the customer what to do!
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Say thank you and be specific
No one would let a compliment pass them by in real life. Apply that same principle to a review response! And make sure to reiterate your customer’s compliment. This lets the customer know that a real person took time out of their day to acknowledge them, and that feels good. -
Use the business name and keywords
Don’t miss out on the opportunity to drive your business up in search results—positive reviews work wonders in search. Referring to your business name, location and category (restaurant, coffee shop, winery, hotel, etc.) help index that review online. -
Market, market, market
Is your business famous for a certain secret sauce? Are you having a promotion next month? A review response is a great place to get the good word out. -
Give your customer a task
Not as scary as it sounds. Invite them to try something different the next time they visit or bring a friend!
Summary
Thank the customer, name drop, promote, and tell the customer what to do!
As you can see, there’s a ton of potential hidden in a positive review response. Instead of one advertisement to rule them all, each review is an opportunity to sell your business!
If you’re finding it’s hard to keep up with online reviews (both good and bad ones), Twin Creek Media can set you up with a Reputation Management app that is a huge timesaver. If you’d like to discuss options, please contact us. We’d love to help.
A local Kelowna garden centre ticks almost all of the boxes when responding to a 5-star review on Google.
Reputation Management helps cut through the clutter associated with managing online reputations. You get control over the most important aspects of your reputation, including reviews, listings, and social media.
Connecting with your customers is easy with built-in smart review responses and powerful review insights backed by artificial intelligence! Contact our marketing agency to see how we can help your business.