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Social Media Marketing: Blogging (Part 1)

Kelowna businesses tapping into the potential of blogging, experiencing growth in website traffic, customer influence, and overall business value.

Learn how blogs can play a crucial role in the your business' growth.

Blogs are website journals or logs that are article-based, and many Kelowna businesses already have a blog.  They are some of the currently 152,000,000 blogs on the Internet, which is 31% more than 3 years ago.  These blogs are growing in volume, readership and, subsequently in value.

Blog readers tend to read blogs more than once per day and read 5-10 blogs on a regular basis.

Blogs in Business

Nearly 40% of companies blog for marketing purposes, and these companies have 55% more website visitors than those that don't blog. These blog articles often influence purchases and generate more leads.

Blogging frequency is important.  If you are the marketing person in a Kelowna business, you should try to blog a minimum of once a week to maximize the effectiveness of the blog as a marketing tool. By blogging at this rate, you are generating lots of keyword-rich content which search engines will index frequently, as well as giving your readership a reason to subscribe so they don't miss the latest post.

In the next post, we'll talk about what this means for Kelowna businesses.

Don't miss out on the untapped potential of blogging! If you're ready to get a kickstart on impactful marketing for your business, we can help. Contact us, your extended marketing agency in Kelowna to know more!