The Age of Access: Report Proves Consumers use Social Media More and in New Ways[caption id="attachment_2450" align="alignright" width="300" caption="One of the most impressive statistics revealed in Nielsen's 2012 State of the Media Report on social media is that people are spending 82 per cent more time using the web on their phone, and much of that time (30 per cent) is spent on social networking sites. "][/caption]
Is Your Business Cashing in?
A fact you probably don't want to hear: Nearly a third of people aged 18-24 use social networking in the bathroom.A fact you do want to hear? Ten per cent of people made an online purchase after seeing a company's advertisement on a social media site. As social media experts in Kelowna, at Twin Creek Media it's our job to know what's new as well as how and why social media works. That's why we read the just-released 2012 State of the Media Report, created by global marketing firm Nielsen, which offers some surprising statistics about how people are using social media. Here are some of the numbers and trends we wanted to highlight for you so you can see how your business can benefit from these bandwagons: