Get It Booked! How to get the Most Out of Your Kelowna Tourism WebsiteAs the nearly official Napa of the North and with a sprawling, sun-drenched lake in our backyard, Kelowna is home to dozens of businesses in the tourism industry. In this niche, Okanagan websites have to be true workhorses--attracting, welcoming, enticing, informing, reserving, socializing and even goodbye-ing today's tech savvy tourists. Fortunately, over the years, our Kelowna marketing company has had the chance to work with a number of local tourism businesses, and we've learned first-hand how to help make their Okanagan websites succeed. "A good place to start is how you perceive your tourism business website. Hint: it's not just a brochure! Fundamentally, your Kelowna website should be part of your well-trained guest services team. Think of your best staff. How can you make your website more like them? Friendly, patient, helpful, answer questions½ always selling, but not in a pushy way." - James Shaw, Creative Director, Twin Creek Media Here are some top tips for capturing more guests, more bookings, more RSVPs, and sparking great word of mouth½ 1. Create a powerful and instant emotional appeal [caption id="attachment_3634" align="alignnone" width="1152"] You want people to subconsciously think, "Yes, I want this!" within seconds of visiting your website. It's accomplished with stunning visuals.[/caption] The first screen of the Downtown Marina website kind of says it all: you + high speed boat + expansive beautiful lake and romantic waterfront = an amazing time. With any website, it should be immediately clear what your business offers, but for tourism businesses, it's all the more important to do that as well as create a longing for your experience. How do you do that?
- High-resolution photos of the landscape and/or people enjoying themselves.
- Videos also help take your potential guest 'inside your doors' to show people exactly how they'll have a good time.
- Bright colours that reflect your brand and express mood (muted tones for relaxing or bright hues for adventure).