Charts That Point to the Future of Marketing

Marketing is a bit of a BHAG - a Big Hairy Audacious Giant. In the fast moving digital marketing world, you can't improve what you're not measuring.  Our Kelowna marketing agency is a data-driven team of creative geeks, so we love numbers and stats. Here's a few charts that tell an interesting picture of the future of marketing and advertising:

In 2016, companies increased budgets for email marketing, social media, and display advertising.

marketing-budgets  

Marketers are most excited about opportunities in optimizing the customer experience, creating compelling digital content, and using data to connect on an individual level with consumers.

most-exciting-marketing-opportunity  

Time spent on mobile grew 31% in 2015, while desktop continues to fall.

comscore-digital-media-time-spent  

B2B marketers' top pain points around lead generation are about lead quality, improving results, and sales and marketing alignment.

demand-gen-priorities-demand-gen-report   Charts like these point out areas to better improve current marketing efforts, ultimately helping you to improve return on investment. Read more on the the HubSpot website: 27 Charts That Point to the Future of Marketing and Buying