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Twin Creek Media

Competitive SWOT Analysis

Who leads your industry, how do you stack up, and what can we learn from their online tactics? We do the homework.

You were born an original, don’t die a copy

Who are the current industry leaders, how do you stack up, and what can we learn from their website, market position, social media activity, and digital marketing tactics? Most markets are crowded; likely, yours too. Standing out online is hard to do, but it’s part of your larger job of managing your brand. A competitive analysis is a useful tool for brand management.

This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.

How this service is structured

Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.

See the Map stage

You’re in good company

We’ve completed competitive analyses for 100s of companies, including these leaders…
  • Bighorn Moving & Storage
  • Okanagan Insulation Services
  • Downtown Marina
  • Kimco

Keep your friends close and frenemies closer

Knowing your competitors is crucial for setting benchmarks and unlocking success strategies.

  • We do the homework and get to know your primary competitors in the industry.
  • Compare company stats: brand position, company age, employees, and sales/service region.
  • Get into the nitty gritty of their website: their online identity, product offering, media usage, user interaction and usability strength. Who’s winning online?
  • Measure the strength of their online reputation. Compare ratings, reviews, and testimonials.
Studying competitors’ websites side by side

Are you leading the pack or following the herd?

This is where we assess your standing in relation to your “frenemies.” It’s not just about staying ahead; it’s about setting the pace, innovating, and setting benchmarks in your industry.

  • Are you using best practices for your website that your competitors may or may not be using?
  • We analyze criteria side by side, you against your competitors. Gain a view of the bigger picture.
A business leading the pack ahead of a herd

What can you do better?

Analysis leads to action. Understanding your current strengths and weaknesses vs. competitors focuses your attention on what needs to change.

  • Actionable suggestions that you can implement from the get-go.
  • Effective gap closers: whether it’s smoother navigation, trust factors, page speed, website forms that generate more leads, social media, and more, you’ll know how to be the best.
A list of actionable improvements from a competitive analysis

The Online Competitor Analysis section of the Roadmap provided invaluable insights to our company. TCM not only unearthed new and crucial information but also enabled us to carve out a distinctive niche for our business, setting us apart from our competitors.

Brandon WestgatePlan B Contractors

$250M

Lost to unoptimized sites

Lost sales in Canada due to unoptimized websites

2 to 3 mins

Time browsing a new site

Average time spent browsing a new site

90%

Won’t return after bad UX

Of people won’t return after a bad website experience

4x

Sales lift from CTAs

Increase in sales with visible calls to action

Client result

“We love Twin Creek’s team, what they offered, the positive attitude, and we could tell they were gonna be a good fit for what we were looking for.”

Steve Ivanitz
Metal Structure Concepts

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
— James Shaw, CEO / Cofounder,Twin Creek Media

Frequently asked questions

What does the analysis cover?

We get to know your primary competitors and compare company stats like brand position, company age, employees and sales region. We also dig into their websites, online identity, product offering and usability, and measure their online reputation through ratings and reviews.

How do I see where I stand against competitors?

We analyze criteria side by side, you against your competitors, so you get a view of the bigger picture. It shows whether you’re using website best practices that competitors may or may not be using.

Will I get recommendations, or just a report?

Recommendations. Analysis leads to action, so you get actionable suggestions you can implement right away and gap closers for things like navigation, trust factors, page speed, lead forms and social media.

Is this part of a larger project?

Usually. It’s typically bundled with other items into a Marketing Roadmap, a 4 to 6 week marketing plan for your organization.