Measurement Strategy
You won’t know what’s working if you don’t measure it. We set up the processes, tools and technology to track what matters.
Did it work? Now you’ll know.
You won’t know what’s working if you don’t measure it. We have the processes, tools, and technology to set up a measurement strategy for your company. Data science and analytics are vital to business growth. Our measurement strategy feeds directly into our monthly reports. We love math. Yes, we do.
This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.
How this service is structured
Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.
See the Map stageYou’re in good company
What do we measure?
A measurement strategy isn’t just about checking off boxes or watching numbers go up. It’s about understanding how those numbers reflect on your business. It’s projecting how those trends can shape your business’s future. We measure results on a monthly basis to keep your goals in check. So, what exactly are we talking about measuring here?
- Marketing spend
- Ad impressions
- Engagement (social media, ad clicks, etc.)
- Web traffic
- Sales leads (phone calls, quote requests, emails)
- Cost per lead/inquiry and/or e-commerce sales
- Number of Google Reviews
- Social media growth
- Google rankings
Continuous improvement loop
A successful marketing campaign is about continuous growth and learning. Through constant measurement and analysis we can make adjustments and fine-tune campaigns.
What gets measured, gets managed. We’ll create a performance matrix spreadsheet for you (without Morpheus, sadly) that records all your monthly data. Then we track results against last month, last year, and our targets.
What makes our team good at continuous improvement?
- 1000+ campaigns managed over 19 years.
- $1,000,000s in advertising managed and optimized.
- Local and national campaigns, digital and traditional media experience.
- We only work with 1 company, per industry, per area (we don’t work with your competitors).
- No commission earned on advertising (our recommendations are honest, not swayed by perks).
- We’re entrepreneurial and growth-focused.
Working with the team at Twin Creek Media has been an outstanding experience. They often show a proactive approach and have the measurables to back it up. Their reporting is extremely detailed and covers all the bases.
The 3 Paddle System
Map your journey. Make what’s missing. Move the needle.
Highlighted: what we recommend for Measurement Strategy
Map
Map your journey.
Where are you now?
- Baseline Website Performance
- Competitive SWOT Analysis
- SEO/AI Search Audit
- Website Audit
- Polls & Surveys
Where do you want to be?
- Goal Setting: Vision
- Goal Setting: Financial
- Annual Budgeting
- Measurement Strategy
- Brand Positioning
- Customer Personas
How do we get there?
Make
Make what’s missing.
Move
Move the needle.
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
Frequently asked questions
What does a measurement strategy include?
We set up how to track marketing spend, ad impressions, engagement, web traffic, sales leads, cost per lead or e-commerce sales, Google Reviews, social media growth and Google rankings. Results are measured monthly to keep your goals in check.
How does measurement connect to reporting?
Our measurement strategy feeds directly into our monthly reports. We record all your monthly data in a performance matrix spreadsheet and track results against last month, last year and our targets.
Why measure at all?
What gets measured, gets managed. Constant measurement and analysis lets us make adjustments and fine-tune campaigns for continuous growth.
What makes Twin Creek good at this?
We’ve managed 1000+ campaigns over 19 years and $1,000,000s in advertising. We only work with one company per industry, per area, and we earn no commission on advertising, so our recommendations are honest.