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Twin Creek Media

Polls & Surveys

Tap into the collective intelligence of your own community and turn honest customer feedback into forward momentum.

What's in their heads?

What do your customers & clients think about your business, your products, or services? Tap into the collective intelligence of your own community to answer questions you’ve always wanted to know. Identify strengths and weaknesses so you can turn honest feedback into forward momentum.

This service is usually bundled with other items into a marketing plan for your organization: a 4 to 6 week project called a Marketing Roadmap.

How this service is structured

Part of the Map stage: a 4 to 6 week strategy project at the start of working together, so everything after it follows a plan.

See the Map stage

Polls & Surveys gallery

We've got plenty of experience working on these types of projects. Take a look!

You're in good company

We've completed polls and surveys for lots of organizations, including…
  • Westcorp
  • Scouts Canada
  • Jim Dent Construction

When in doubt, ask

We love getting answers, but opinions are trickier.

Remember hearing this phrase as a teenager? Don’t assume. It makes an “ass” of “u” and “me”.

Tapping into the collective minds of your customers or clients can be very insightful. Twin Creek can create surveys and polls designed to engage customers and gather research. As a side benefit, you’ll probably get new opportunities you didn’t expect as well.

A customer poll on a phone screen

Rapid results with polls

There are a few main types of polls, and each can benefit your business in a unique way. Understanding your audience can help determine what poll is going to best suit you by creating the most engagement while gathering the information you need.

  • Multiple-choice polls: The audience chooses from the response options you provide.
  • Open-ended polls: The audience responds freely to the poll with anything they wish.
  • Q&A polls: The audience submits responses and can anonymously agree or disagree with other responses by upvoting or downvoting.
  • Ranking polls: The audience ranks the response options you provide.
Different poll types: multiple choice, open-ended, Q&A and ranking

Dig deeper with surveys

Surveys are a bit more complex. We don’t know too many people who want to spend half their day filling out a convoluted survey, so you must consider how much information you need. Do you need to know the “why” or is a simple response enough?

Questions can get respondents to agree or disagree, answer on a scale, or select an answer out of multiple options, but often branch out and ask follow-up questions depending on a previous answer.

So why not put it out there? You may be surprised what people really think.

A survey with rating scales and follow-up questions

65%

Follow feedback content

Marketers follow feedback-based content creation

1/3rd

Think a gigabyte is a bug

of Americans think a gigabyte is an insect

48%

Sing in the shower

of people sing in the shower

3.5x

ROI after polls

Increase in ROI after investing in polls

The 3 Paddle System

Map your journey. Make what’s missing. Move the needle.

Every client follows the same proven process, while we customize the specifics for maximum impact.
Map4–6 weeks
Make8–16 weeks
MoveMonthly, ongoing
Growth happens when you put more paddles in the water. At Twin Creek, it’s not just our 3 Paddle System that gets results, but the fact that our whole team is in the boat and ready to add momentum to your business. The combination is so powerful, gaining back time for owners and directors, while adding serious new revenue.
— James Shaw, CEO / Cofounder,Twin Creek Media

Frequently asked questions

Why run a poll or survey?

Because it's better to ask than to assume. Tapping into the collective minds of your customers or clients can be very insightful, and you'll often uncover new opportunities you didn't expect.

What's the difference between a poll and a survey?

Polls are quick, with formats like multiple-choice, open-ended, Q&A and ranking. Surveys go deeper, with agree or disagree questions, scales, multiple choice and follow-ups that branch from earlier answers.

How do you decide which format to use?

We start with your audience and how much information you actually need. Do you need to know the “why”, or is a simple response enough? That decides whether a poll or a survey fits best.

Is this a standalone service?

It's usually bundled with other items into a marketing plan for your organization, a 4 to 6 week project called a Marketing Roadmap.